Let’s look at Pinterest in numbers:
- 482 million monthly users
- 25% of social media marketers use Pinterest
- More than 75% of Pinterest users are female
- 66% of users are between 18 – 49 years old
- 40% of users are in the US
- 35% of adult females in the US use Pinterest
- Brazil is Pinterest’s second-biggest market
- 85% of users have made purchases from brands on pinterest
- Pinterest reported 11% growth in ad-engagement Q3 of 2023
- Awareness
- Consideration
- Conversion
- Video views
- Catalog Sales
Pinterest Ad Specs for 2024
Promotion Pin Ad Specs
Promoted Pin Ads use a single image or video and appear at the top of the Pinterest home feed.
These are awesome because they appear as organic Pins save for the ‘Promoted by’ label at the bottom.
Tapping on a Promoted Pin image or video will take the user directly to the URL of your choice, instead of just the Pin Detail page like organic Pins.
- Image type and size: .JPG or .PNG,
- Aspect ratio: Pinterest recommends 2:3 (1000 x 1500 px)
- Text:
- Title: 100 characters max
- Description: up to 500 characters
- Additional requirements: image must be uploaded to one of your public boards. The URL must be entered in full.
Pinterest Collection Ad Specs
Ideal for eCommerce brands, Pinterest Collection ads comprise a large feature image or video with three additional images. You can display up to 24 supporting images that appear when a user clicks your ad.
Collection ads are mobile-only, conveniently accounting for 82% of all Pinterest users.
You can manually create your Collection Ad with Pin builder, or if you’ve got a product catalog, Pinterest can auto-generate your Collection Ad for you!
Collection Ads consist of 3 separate pieces of creatives with different ad specs:
Static Image Hero creative:
- File type and size: JPG or PNG (GIFs not supported)
- Image: must include one hero creative
- Aspect ratio: 1:1 (square), 2:3 (vertical)
Video Hero creative:
File type and size: .MP4, .MOV and .M4V
Video duration: between 4 seconds and 15 minutes
Quantity: must include one video creative
Aspect ratio: Pinterest recommends square (1:1) or vertical (2:3 or 9:16)
Encoding: H.264 or H.265
Image:
File type and size: JPG or PNG, 10MB max (GIFs and video not supported)
Image quantity: minimum of 3 and maximum of 24
Aspect ratio: all must be 1:1 for square or 2:3 for vertical (1:1 is recommended)
Pinterest Carousel Ad Specs
True to Pinterest’s reputation for driving organic traffic, Carousel ads blend in seamlessly with organic Pins, but if tapped on, users can swipe through a series of images (indicated by the ellipses …. under the main ad image).
When your carousel ad is ‘saved’ by a Pinterest user, the entire carousel gets pinned to their board.
Carousel ads are mobile and desktop-friendly, giving you a slightly broader reach than Collection Ads.
Use them to show related products, step-by-step guides, ‘how-to’ articles, or different perspectives of the same product.
- Title: 100 characters max
- Description: up to 500 characters
- Image type and size: .JPG or .PNG, 32MB max per card
- Number of carousel cards: minimum 2, maximum 5 per ad
Pinterest Shopping Ad Specs
Simple yet effective, Pinterest Shopping Ads prove that less is more.
These can be set up within minutes and feature a single image or video of your product.
For audience targeting, Pinterest can do the heavy lifting for you by using your product information data and niche to put your Shopping Ad in front of the right audience.
The most remarkable thing about Shopping Ads? Several platforms, including Shopify, have integrated Pinterest so that users can turn products into pins and tap into Pinterest’s 482+ million-strong audience!
- Title: 100 characters max
- Description: up to 500 characters
- Image type and size: .JPG or .PNG, 20MB max on desktop, 32MB max in-app
- Aspect ratio: pinterest recommends 2:3
Pinterest Video Pin Ad Specs
Video ads autoplay upon impression on someone’s Pinterest homepage.
Using this ad format with a consideration or conversion campaign objective will allow the user to be taken to the online destination of your choice when they tap on your video ad.
Pinterest Video Pin Ads come in two kinds: standard video ads and max-width video ads, the latter being for mobile-only.
Standard video ads:
File type and size: .MP4, .MOV and .M4V, maximum 2GB
Duration: Minimum 4 seconds, max 15 minutes
Encoding: H.264 or H.265
Aspect ratio: Pinterest recommends 1:1, 2:3 or 9:16
Text:
Title: 100 characters max
Description: up to 500 characters
Specs are the same for max-width video ads (mobile only), except the aspect ratio must be 1:1 or 16:9.
Pinterest Idea Pin Ads
- Option to tag other users
- Voiceovers
- Tools for adding details such as the method or materials to follow along
Fun fact: Idea Pin Ads receive nine times more comments than other Pins!
- Supported formats: Video or image
- File type and size:
- Video: .MP4, .MOV or .M4V (H.264 or H.265), max 100MB per video
- Image: .BMP, .PNG, .JPG, .TIFF, .WEBP, max 20MB per image
- Duration/Quantity: 3 – 60 seconds per video clip, 20 pins max per ‘Idea Pin’
- Aspect ratio: 9:16 (min 1080 x 1920 px)
- Title: 100 characters max
- Description: 250 characters max per frame of the Idea Pin Ad (appears in a text box)
Pinterest Try On Product Pin Ads
Though not available in all countries yet, Try On product Pins take it to the next level: augmented reality!
By allowing users to enter a virtual ‘fitting room,’ those who click on your ad can try on a product for themselves using their phone camera!
These immersive ads are something to think about if you’re in eCommerce. We’re looking at you, the beauty & fashion industry!
You’ll need to apply to get started with Try It On Pins in 2024. To use, you’ll need to meet the following criteria:
Be in an approved country
Have a Pinterest Business account
Have a Pinterest Account manager
Have an already uploaded product catalog
Pinterest Quiz Ads
- File type and size:
- Video: .MP4, .MOV or .M4V (H.264 or H.265), max 32MB per video
- Image: .BMP, .PNG, .JPG, .TIFF, .WEBP, max 20MB per image
- Duration: Minimum 3 seconds, max 60 seconds
- Aspect ratio: Title Pin and Results Pin: 2:3
- Title: 100 characters max
- Text overlay: 10 words max
- Questions: 96 characters max
- Answers: 48 characters max
- Results: 100 characters max in title, 500 characters max in description.
