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Sketch outline of a laptop, with hands typing on the keyboard. On the screen it says "delete cookies" and above the laptop sketch are the words COOKIE POLICY

Data and Analytics

Google Chrome Backtracks on Cookie Block

In July 2024, Google Chrome reversed its decision to block third-party cookies. This caught many off guard, as Google had been gearing up to eliminate these cookies for over four years! The change was motivated by the concerns

Emerging Trends

Generative AI in Google Search

The digital landscape is shifting again with the integration of Google’s AI Overviews in Google Search. If you’ve been watching the latest developments, you might wonder what this means for your online presence and marketing strategy. Let’s dive

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