Every account leaks spend on searches that were never going to convert: job seekers, students, bargain hunters, people looking for the free version. Pick who you sell to, your industry and what to exclude, and get a starter negative keyword list ready to paste into Google Ads or Microsoft Ads. Free and instant. Your email unlocks the full list.
Adds a pack of terms that waste spend in your market.
The usual suspects for your model are on. Switch off any group you want to keep bidding on.
Phrase is the safe default for negatives. Exact only blocks the identical query; broad blocks any query containing all the words.
Competitor names, brands you don't want to show against, anything else. One per line.
Enter your email to get the full list as a CSV or copy it straight into your account. No spam, no sequence.
Where it goes. Google Ads: Tools, Shared library, Exclusion lists, then paste or import the CSV. Microsoft Ads: Shared Library, Negative keyword lists. Apply the list to every campaign, then review your search terms after two weeks and remove anything it caught that you wanted.
One to check. The list includes "free". Delete that line if you offer a free trial, a free plan or free shipping.
Pick who you sell to. B2B, B2C or DTC, then your industry from the packs built for each.
Choose what to exclude. The usual suspects for your model are already switched on, from job seekers and free-and-pirated to wholesale and second-hand. Switch off any group you want to keep bidding on, set the match type, add your own exclusions and press Build my list. Unlock the list. Enter your email to download it as a CSV or copy it straight into your account.
The list is built from the same exclusion groups we apply on day one of every account we take over. It stops the obvious waste before the first click. What it does not do is read your search terms report, which is where the rest of the waste hides.
Google and Microsoft match your keywords to far more searches than you bid on, and you pay for every click, whether it came from a buyer or a student writing an essay.
Without negatives, a meaningful share of search budget goes to people who will never buy: job seekers, bargain hunters, DIYers, people after the free version. Smart Bidding then learns from those clicks and keeps finding more of them.
A negative keyword list applied before launch stops the waste the platforms will never stop for you. It is the first thing we add to any account, and the search terms report tells us what to add next.
Yes. Building the list is free with no signup. To download the CSV or copy the full list we ask for your email, with no obligation and no sequence.
Google Ads and Microsoft Ads. Download the CSV and import it as a shared negative keyword list, or copy the list and paste it in. Each line carries the match type you picked.
Phrase, unless you have a reason not to. Phrase negatives block any search that contains the term in that order. Exact only blocks the identical query, which misses most variations. Broad blocks any search containing all the words in any order, which is powerful and easy to overdo.
It can, which is why every group is a switch. The list includes "free", so delete that line if you offer a free trial, a free plan or free shipping. Apply the list, then review your search terms report after two weeks and remove anything it caught that you wanted.
Google suggests negatives after you have paid for the clicks, from your own search terms. This list is built from what wastes spend across accounts like yours, so it goes in before launch. The two work together: this stops the predictable waste, the search terms report finds the rest.
No. A starter list stops the obvious waste. The searches specific to your account, your competitors and your product names only show up once the campaigns run, and reviewing them is ongoing work. That is what managed PPC covers, and if your conversion data is not clean, the free tracking checker is the place to start.
With Veuno, PPC budgets go to buyers, not bargain hunters. We’ll apply your list, audit your search terms and rebuild the account around the queries that convert. Simply tell us about your goals and budget and we’ll set up a short call, then send a full proposal within five days.
