AI
AI Knows Your Brand. It Doesn’t Recommend It.
We tracked 100 prompts across five AI assistants. Brands were described correctly 99% of the time but named in only 35% of B2B category answers.
We tracked 100 prompts across five AI assistants. Brands were described correctly 99% of the time but named in only 35% of B2B category answers.
Learn how to conduct B2B market research: set clear goals, understand your audience, choose research methods, analyze the data, and keep refining.
What is GDPR? GDPR stands for General Data Protection Regulation, which gives people in the EU/EEA control over their personal data, both online and offline. Their goal is to modernize and strengthen data privacy and processing across Europe.
The consumer’s perception of your paid ads isn’t always the same as you think. Brands should take note of this. Especially when trying to decipher how consumers really feel about ads. “You are not the main character in