What is a domain warm-up? A domain or IP warm-up is where you slowly send emails from a new domain name or IP address, gradually increasing volume over time in order to establish a positive reputation. Whether you’re
CLV Calculator Want to know how to calculate CLV? CLV is a good indicator of how valuable an account is to your company, and is vital in understanding the revenue potential from individual customers. (average revenue per customer
CPC Calculator Cost Per Click (CPC) allows you to gauge the effectiveness and profitability of your advertising campaign. (Cost / Clicks) = CPC What is CPC? Cost Per Click (CPC) is the amount you pay for each click
ROAS Calculator Return on Ad Spend (ROAS) allows you to gauge the effectiveness and profitability of your advertising campaign. (Revenue / Cost) = ROAS What is ROAS? Return on Ad Spend (ROAS) allows you to gauge the effectiveness
CTR Calculator Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions), multiplied by 100. (Clicks ÷ Impressions) * 100 = CTR What is CTR? Click-Through
CPA Calculator Want to know how to calculate CPA? CPA is a good indicator of your ad campaign’s effectiveness at generating economic conversions. (cost / conversions) = CPA What is CPA? Cost per Acquisition (CPA) refers to how
Creating effective prompts for ChatGPT is an essential skill for anyone looking to leverage this powerful AI tool. Whether you’re a marketer, a writer, or just an AI enthusiast, understanding how to communicate your needs to ChatGPT can
CPM Calculator To calculate CPM, you simply take the total cost of your campaign/ad, and divide it by the total number of impressions for the same, then multiply this answer by 1000. (cost ÷ Impressions) * 1000 =
CVR Calculator CVR is calculated by dividing the number of people who converted by the number of users who clicked on the ad, and is shown as a percentage. (Conversions ÷ Audience) = CVR What is CVR? Conversion
The consumer’s perception of your paid ads isn’t always the same as you think. Brands should take note of this. Especially when trying to decipher how consumers really feel about ads. “You are not the main character in