AI
AI Knows Your Brand. It Doesn’t Recommend It.
We tracked 100 prompts across five AI assistants. Brands were described correctly 99% of the time but named in only 35% of B2B category answers.
We tracked 100 prompts across five AI assistants. Brands were described correctly 99% of the time but named in only 35% of B2B category answers.
Is AI killing the search engine? How ChatGPT, AI Overviews and GEO are changing SEO, and how to keep your content visible in search and AI answers.
AI-generated content is everywhere, with tools like ChatGPT and Perplexity making it easier than ever to create articles, social media posts, and product descriptions. If you’re using AI for content creation, you may wonder: Does AI-generated text impact
In 2025, artificial intelligence is reshaping search engine optimization (SEO). Traditional techniques are evolving as AI tools transform the way we conduct keyword research, craft content, and are discovered online. In this blog, we’ll explore the foundational elements
With the rapid rise of conversational AI platforms like chatbots and virtual assistants, such as Amazon Lex and Dialogflow, a new era of digital advertising is emerging. Conversational AI simulates human conversation through machine learning and NLP software,
Shopping ads are becoming dominant in pay-per-click (PPC) campaigns, driving high engagement and conversion rates for those who use them effectively. The rise of new technologies and evolving consumer preferences are rapidly changing the eCommerce landscape, particularly the
What is AI? Artificial Intelligence (AI) can be used to automate, optimize and enhance your marketing process. At the start of 2024, 83% of executives considered AI a priority for their business, and with the global AI market
Creating effective prompts for ChatGPT is an essential skill for anyone looking to leverage this powerful AI tool. Whether you’re a marketer, a writer, or just an AI enthusiast, understanding how to communicate your needs to ChatGPT can