Activity isn’t impact.
Our Founder and CEO joined Aziz Musa from The Impact Lab to break down how we grows startups by focusing on what actually moves the needle.
We talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping globally spread teams aligned with Asana + Slack, and building trust the boring-but-powerful way: make promises and keep them every time.
Selina shares why most of our pipeline is referrals, how we operate as an extension of the client (often in a fractional CMO model), and the pricing stance that filters out the wrong work:
“If you’re choosing on price, try the cheaper option. See you in three months.”
We also get into creative resourcing across California, Ireland/UK, Lithuania, Barcelona, and Pakistan, and how simple weekly cadences and transparent notes keep everyone rowing in the same direction.
The best agencies aren’t polishing their own LinkedIn, they’re too busy delivering.
Aziz and Selina agree: real pipelines are built on referrals, not vanity posts. When results speak, marketing yourself moves to the nice-to-have list. If you’re choosing an agency, look at their client outcomes, not their carousel game.
Highlights:
- Activity ≠ impact: fewer, sharper plays beat scattered “busy work.”
- Remote trust: over-communicate, share notes, keep a predictable rhythm.
- Hiring for care: paid 2-hour tasks + scenario thinking + gut checks.
- Own mistakes fast: say it, fix it, move on.
- Case in point: fewer LinkedIn posts following proven formats → 3× reach and engagement.
We Get Personal
Selina went from severe burnout to building Veuno, a remote-first growth marketing agency that helps startups go from a scrappy first million to a very not-scrappy $30M.
Her playbook is simple and tough to copy: nail product-market fit, scale what works, and build a pipeline that converts. No theatrics just consistent delivery that clients recommend.
We dig into the personal side (quitting without a safety net in late 2019, launching in early 2020, designing her day around family) and the operational side (everyone joins client calls, zero black boxes, clear hypotheses for every experiment). Selina explains why referrals beat self-promotion, how she uses paid test projects to spot people who care, and why consistency builds more trust than any sales deck ever could.
What you’ll get:
- A practical framework to run growth experiments that compound.
- How to keep remote teams aligned across time zones with simple rules that stick.
- A hiring approach that balances skills with ownership and empathy.
- The 3.0 agency mindset: act like the in-house team and optimize for outcomes, not activity.
- Real talk on pricing, boundaries, and the discipline of showing up week in, week out.
Listen to the full episode on YouTube, Spotify, and Apple Podcasts, or click below.
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