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Google AI logo of multi-colored dots that form a hexagon shape
Emerging Trends

Generative AI in Google Search

The digital landscape is shifting again with the integration of Google’s AI Overviews in Google Search. If you’ve been watching the latest developments, you might wonder what this means for your online presence and marketing strategy. Let’s dive

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Picture of a small shopping cart next to a stack of oversized coins, depicting the rise in cost
PPC

Ad Platform Cost Rises and Predictions

In the continuously changing digital marketing landscape, staying ahead of trends and predictions is vital to effectively allocate your marketing budget. Recent years have seen a steady increase in ad platform costs across the board, and these costs

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