Marketing Strategy
Activity Does Not Equal Impact
Our Founder and CEO sat down with Abdelaziz Musa from The Impact Lab to discuss everything from marketing strategy to burnout to living in Greece.
Our Founder and CEO sat down with Abdelaziz Musa from The Impact Lab to discuss everything from marketing strategy to burnout to living in Greece.
With the rapid rise of conversational AI platforms like chatbots and virtual assistants, such as Amazon Lex and Dialogflow, a new era of digital advertising is emerging. Conversational AI simulates human conversation through machine learning and NLP software,
Social Pay-per-click (PPC) advertising has become vital for businesses looking to drive targeted traffic and enhance their online visibility. As we head into 2025, Social PPC is on the verge of a significant transformation, with new trends and
The digital landscape is shifting again with the integration of Google’s AI Overviews in Google Search. If you’ve been watching the latest developments, you might wonder what this means for your online presence and marketing strategy. Let’s dive
In the continuously changing digital marketing landscape, staying ahead of trends and predictions is vital to effectively allocate your marketing budget. Recent years have seen a steady increase in ad platform costs across the board, and these costs
What is GDPR? GDPR stands for General Data Protection Regulation, which gives people in the EU/EEA control over their personal data, both online and offline. Their goal is to modernize and strengthen data privacy and processing across Europe.
As a remote company who work from home, we advocate the many benefits (in our opinion) of the WFH life. We LOVE working from home and do not believe it has a detrimental effect on the quality of