In July 2024, Google Chrome reversed its decision to block third-party cookies. This caught many off guard, as Google had been gearing up to eliminate these cookies for over four years! The change was motivated by the concerns
NPS Calculator Want to know how to calculate your NPS? NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. It involves three steps – collecting responses, categorizing these responses, and calculating your NPS
Churn Rate Calculator Want to know how to calculate Churn Rate? Churn Rate is a good indicator of how successful or useful your products and services are (customers lost / initial customers) x 100 = Churn rate What is
CLV Calculator Want to know how to calculate CLV? CLV is a good indicator of how valuable an account is to your company, and is vital in understanding the revenue potential from individual customers. (average revenue per customer
CPC Calculator Cost Per Click (CPC) allows you to gauge the effectiveness and profitability of your advertising campaign. (Cost / Clicks) = CPC What is CPC? Cost Per Click (CPC) is the amount you pay for each click
ROAS Calculator Return on Ad Spend (ROAS) allows you to gauge the effectiveness and profitability of your advertising campaign. (Revenue / Cost) = ROAS What is ROAS? Return on Ad Spend (ROAS) allows you to gauge the effectiveness
CTR Calculator Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions), multiplied by 100. (Clicks ÷ Impressions) * 100 = CTR What is CTR? Click-Through
CPA Calculator Want to know how to calculate CPA? CPA is a good indicator of your ad campaign’s effectiveness at generating economic conversions. (cost / conversions) = CPA What is CPA? Cost per Acquisition (CPA) refers to how
CPM Calculator To calculate CPM, you simply take the total cost of your campaign/ad, and divide it by the total number of impressions for the same, then multiply this answer by 1000. (cost ÷ Impressions) * 1000 =
CVR Calculator CVR is calculated by dividing the number of people who converted by the number of users who clicked on the ad, and is shown as a percentage. (Conversions ÷ Audience) = CVR What is CVR? Conversion
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