In 2025, businesses aren’t just hoping that their target audience will notice them, they’re investing in B2B demand generation – a strategic approach that creates measurable interest in your products or services. Businesses need to be proactive in
In 2025, artificial intelligence is reshaping search engine optimization (SEO). Traditional techniques are evolving as AI tools transform the way we conduct keyword research, craft content, and are discovered online. In this blog, we’ll explore the foundational elements
Lead generation is the most important marketing goal for over 85% of B2B companies, but over half reported struggling to find high-quality leads. In today’s digital landscape, the right tools can streamline this process, helping you connect with
Shopping ads are becoming dominant in pay-per-click (PPC) campaigns, driving high engagement and conversion rates for those who use them effectively. The rise of new technologies and evolving consumer preferences are rapidly changing the eCommerce landscape, particularly the
Tired of your emails going to spam? Follow our top seven tips to improve email deliverability. Email Deliverability is the ability of your emails to reach your recipient’s without being blocked, intercepted, or flagged as spam. Deliverability is
NPS Calculator Want to know how to calculate your NPS? NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. It involves three steps – collecting responses, categorizing these responses, and calculating your NPS
Churn Rate Calculator Want to know how to calculate Churn Rate? Churn Rate is a good indicator of how successful or useful your products and services are (customers lost / initial customers) x 100 = Churn rate What is
What is GDPR? GDPR stands for General Data Protection Regulation, which ensures that people in the EU/EEA have control over their personal information, both online and offline. It applies to all businesses in the EU/EEA, as well as
What is GDPR? GDPR stands for General Data Protection Regulation, which gives people in the EU/EEA control over their personal data, both online and offline. Their goal is to modernize and strengthen data privacy and processing across Europe.
What is AI? Artificial Intelligence (AI) can be used to automate, optimize and enhance your marketing process. At the start of 2024, 83% of executives considered AI a priority for their business, and with the global AI market