Shopping ads are becoming dominant in pay-per-click (PPC) campaigns, driving high engagement and conversion rates for those who use them effectively. The rise of new technologies and evolving consumer preferences are rapidly changing the eCommerce landscape, particularly the
What is AI? Artificial Intelligence (AI) can be used to automate, optimize and enhance your marketing process. At the start of 2024, 83% of executives considered AI a priority for their business, and with the global AI market
Creating effective prompts for ChatGPT is an essential skill for anyone looking to leverage this powerful AI tool. Whether you’re a marketer, a writer, or just an AI enthusiast, understanding how to communicate your needs to ChatGPT can
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