600% increase in meetings booked for dallas recruiting company

The Challenge

A Dallas-based recruiting firm, sought to increase the number of companies utilizing their staffing services across all three of their offerings: contingency search, fractional recruiting, and contract staffing. Despite their expertise in delivering tailored hiring solutions, the client faced challenges in expanding their reach and converting prospects into meetings. They needed an efficient, scalable strategy to engage new leads, nurture existing contacts, and grow the sales pipeline.

The Solution

To address their challenges, we implemented a comprehensive email marketing strategy, which included the following steps:

New Email Marketing Automation Platform: 

  • We set up a new email marketing automation platform to streamline their outreach efforts and enable precise targeting.

Custom Workflows and Automation: 

  • Customized workflows and automation were designed to cater to different audience segments. These included workflows for cold outreach to new prospects and nurturing sequences for warm prospects, ensuring personalized engagement at every stage of the buyer’s journey.

Database Growth: 

  • The client’s contact database was seeded with new, high-quality leads for both cold and warm outreach. The database was further segmented to optimize engagement and improve the relevance of email campaigns.

The RESULTS

The new email marketing strategy delivered impressive results, driving significant business growth:

  • Database Growth: Their contact database grew by an impressive 129.41%, providing a robust foundation for sustained outreach efforts.
  • Meetings Booked: Monthly meetings increased by 600%, demonstrating the effectiveness of the workflows and automation in converting prospects into interested leads.
  • Business Conversion: 50% of the booked meetings converted into new business, underscoring the quality of leads and the impact of targeted nurturing.
By leveraging advanced email marketing automation, we empowered this recruiting company to expand their client base and establish a scalable lead generation process. This initiative not only increased their reach but also directly contributed to their revenue growth by consistently delivering high-quality prospects that were likely to convert. The success of this campaign highlights the transformative potential of tailored email marketing strategies in driving measurable business outcomes.

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"Veuno went above and beyond to ensure we hit the ground running with our marketing efforts during the pre-launch and launch phases. They executed critical tasks, including PPC campaigns, SEO optimization for our new website, setting up our email marketing automation platform, developing logic for outbound email campaigns, and creating cold email outreach strategies. They also delivered SEO-optimized blog content, which was essential in establishing our brand online. Veuno increased our new user growth significantly, and they secured an impressive email deliverability rate for our new domain, ensuring we could get into A/B testing for content.

We wouldn’t hesitate to work with Veuno again and highly recommend them to anyone needing a reliable, results-oriented marketing partner."
Jeremy Toeman
CEO and Founder