43.9% revenue increase for US-based beauty and wellness brand

The Challenge

Following a period of stagnated growth, the client sought to increase revenue and enter a growth period. The goal was to leverage PPC strategies to drive increases in revenue, transactions, and user acquisition.

The Solution

We developed and executed a data-driven PPC strategy focused on high-value customers, premium offerings, and web performance optimization. Key tactics included:
  • High-AOV customer segments targets.
  • Scaling of web-based campaigns for sustained revenue growth.
  • Diversified channel investments and optimized ad spend allocation.

The RESULTS

  • Revenue Growth: Total revenue increased by 43.9% year-over-year from $4.48M in 2023 to $6.44M in 2024.
  • Improved Efficiency: ROAS improved from 3.63 in 2023 to 3.77 in 2024, reflecting better returns on increased ad spend.
  • Transaction Volume: Total transactions grew by 32.8%, with web transactions contributing consistently.
  • Average Order Value (AOV): AOV increased from $122.61 (2019-2022 average) to $172.55 in 2024, underscoring the effectiveness of premium targeting.

While the 2024 strategy delivered significant growth, ROAS decreased compared to earlier years (15.03 in 2021 and 9.40 in 2022). Several factors contributed to this decline:

  • Increased Ad Spend Without Proportional Revenue Growth: Ad spend in 2024 reached $1.71M, up from $446K in 2021 and $844K in 2022. Although revenue grew, incremental returns diminished.
  • Shift in Strategy: A focus on premium targeting and customer acquisition at higher costs increased CPAs, impacting overall efficiency.
  • Market Saturation: Expanding audience reach in 2024 involved targeting less-responsive segments, reducing conversion efficiency.
  • Competition and Ad Costs: Higher competition in digital advertising channels drove up costs, affecting ROAS.
  • Focus on Growth Over Efficiency: The client prioritized revenue growth over maintaining high ROAS, accepting higher acquisition costs to achieve long-term market share gains.

This strategy successfully transitioned the client into a growth phase, delivering measurable improvements across all key performance indicators despite the expected trade-offs in efficiency.

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"Veuno went above and beyond to ensure we hit the ground running with our marketing efforts during the pre-launch and launch phases. They executed critical tasks, including PPC campaigns, SEO optimization for our new website, setting up our email marketing automation platform, developing logic for outbound email campaigns, and creating cold email outreach strategies. They also delivered SEO-optimized blog content, which was essential in establishing our brand online. Veuno increased our new user growth significantly, and they secured an impressive email deliverability rate for our new domain, ensuring we could get into A/B testing for content.

We wouldn’t hesitate to work with Veuno again and highly recommend them to anyone needing a reliable, results-oriented marketing partner."
Jeremy Toeman
CEO and Founder