Social Media Content Creator (Part-time)

We need an experienced Social Media Content Creator to join the Veuno team. You will be responsible for creating original text and video content for our social media accounts by creating and managing posts, responding to followers, and engaging with other accounts to grow our audiences.

Ultimately, you will ensure we maintain a strong online voice and brand by managing our company image cohesively, consistent with our marketing goals.

We need someone with in-depth knowledge of the nuances of creating content for multiple social networks.

Responsibilities

  • Develop original content for engaging posts on various social networks, including TikTok, Facebook, LinkedIn, Twitter and Instagram.
  • Research current and future social media trends and create content accordingly
  • Optimize social media posts (language, tone, message) based on the nuances of each platform audience.
  • Deliver design briefs for the creation of appealing images and gifs.
  • Deliver design briefs for the required video assets to post across our channels.
  • Respond to questions and comments on our social media pages promptly and accurately.
  • Suggest creative ways to increase web traffic and engagement metrics to build brand awareness.
  • Conduct keyword research and use SEO guidelines to optimize content.
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
  • Track and report on social media insights (traffic, engagement, shares, conversion rates).
  • Research audience preferences, discover future trends in social media engagement, and act proactively for algorithm changes.
  • Facilitate weekly performance discussions with the CEO where you will report on social media insights (traffic, engagement, shares, conversion rates).
  • Share a deep understanding of digital marketing strategies and tactics (especially PPC and demand gen) to position Veuno as an authority on these topics.
Key success measures for this role will be audience growth, engagement metrics, and traffic increase.

We need you to have

(our non-negotiables):

  • Proven experience managing and growing social media accounts on TikTok, Instagram, LinkedIn, Facebook, and Twitter.
  • In-depth knowledge of SEO best practices and third-party tools (SpyFU, SEMrush, ScreamingFrog).
  • Experience with SEO keyword and topic research.
  • Ability to create error-free content in US English.
  • Hootsuite: scheduling posts, setting up accounts, and managing channels.
  • Google Analytics (GA4): creating events, building reports and dashboards.
  • Portfolio of published articles and example accounts.
  • Google Drive: sheets, docs, shared drives, permissions and access management.
  • Content and design fundamentals know-how: write attractive and concise copy for posts, design creatives or write effective design briefs.

We love you to have

(but it’s not essential):

  • Proficiency in HTML and CSS
  • Experience using ChatGPT (or other AI tools) to create content
  • Understanding of business model economics.
  • Landing Page CRO: cloning for marketing testing/optimization.
  • Advanced spreadsheet know-how (formulas, arrays, pivot tables and charts).

Qualities you embody:

  • You can spot a grammatical error a mile away.
  • You’re a natural collaborator without an ego
  • You have a built-in dedication to ensuring clients are happy and informed.
  • You never leave things to the last minute.
  • You take pride in your work
  • You can develop workarounds and see alternatives
  • You love data and can translate complicated analytics into a cohesive story
  • You surface issues early and have a solutions-centric attitude
  • You’re not afraid to speak your truth
  • You are organized and meet commitments on time
  • You understand the importance of being visible to both clients & the team
  • You default to positivity
  • You have a naturally inquisitive mind
  • You genuinely want to keep informed of marketing trends

The salary for this role will range between £22000 and £28000, pro-rata to 10 hours per week. Exact compensation will vary based on skills, experience, and location.