AEO/SEO Specialist

We need an experienced Answer engine optimization (AEO) and Search Engine Optimization (SEO) Specialist to join the Veuno team. You will be the primary AEO/SEO strategist and execution lead for our clients.

This is a client-facing role where you are comfortable listening to and understanding project objectives and can devise appropriate strategies and implementation plans.

We need someone with strong strategic knowledge to implement tactics that will ensure our clients have the most up-to-date SEO plan in place. This must include optimizing for AI results, both via content and technical tactics. You will also be highly skilled in traditional SEO and GEO tactics to ensure our client’s websites are in the top SERPs spots on all major search networks. You will work closely with the PPC Manager in order to maximize ROI for all SEM activities across Google, Yahoo and Bing.

You should have proven hands-on experience implementing modern AI-driven SEO strategies and showcase you can adapt in this quickly environment, either in an agency setting or in-house for B2B and DTC clients.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI across organic search channels
  • Track, report, and analyze website analytics, AI search visibility (SGE, ChatGPT, Perplexity), and local SEO performance
  • Advise on optimizing copy and landing pages to improve rankings and AEO performance using structured answers and semantic relevance
  • Optimize for Featured Snippets, AI-generated answers, other SERP and AI placements
  • Create scalable templates for short-form, long-form, evergreen, and programmatic SEO content
  • Advise on optimizing social and video content for visibility in search engines and AI-driven answer platforms
  • Perform continuous keyword discovery, clustering, and intent-based expansion using AI-enhanced SEO tools
  • Ensure correct implementation of structured data, schema markup, and entity tagging to support answer engine visibility
  • Research and implement SEO recommendations that align with evolving search engine and LLM answer behavior
  • Analyze competitor visibility across Google, SGE, Perplexity, Bing Chat, and GEO-targeted queries
  • Develop and execute white-hat link acquisition strategies to improve topical authority and domain strength
  • Optimize and manage Google Business Profiles, local citations, and service-area/location pages for multi-location clients
  • Implement GEO strategies targeting city-level, regional, and “near me” search intent
  • Monitor AI answer sources to identify opportunities for brand mentions and inclusion in answer engine citations
  • Ensure content and metadata are optimized to appear in both traditional and generative search results
  • Recommend and implement on-site SEO improvements to boost crawlability, indexation, and Core Web Vitals
  • Review and improve local and national landing pages for conversion performance and search alignment
  • Detect and resolve SEO performance issues including crawl errors, incorrect markup, and local ranking drops
  • Collaborate with the PPC team to align keyword strategies and improve Quality Score through SEO insights
  • Maintain client relationships by clearly communicating performance metrics, trends, and recommendations
  • Lead regular client performance reviews, with actionable insights tied to AEO/GEO/SEO KPIs
  • Track key success metrics including AI visibility, local pack rankings, keyword improvements, and client satisfaction
Key success measures for this role will be organic CVR for key KPIs, AI referral traffic increase and visibility, client satisfaction, client growth targets, and account retention.

We need you to have (our non-negotiables):

  • Up-to-date knowledge of ranking factors, search engine algorithms, and how AI-driven engines like Google SGE, ChatGPT, and Perplexity generate and cite answers
  • Proven strategies and tactics to improve SEO in a scalable way across traditional, local (GEO), and AI-powered search platforms (AEO)
  • Expert knowledge of both technical and non-technical SEO best practices, including schema, entity optimization, and answer engine formatting
  • Proficiency with third-party tools (e.g. SpyFu, SEMrush, Ahrefs, ScreamingFrog) for keyword, competitor, and AI visibility analysis
  • In-depth experience with website analytics tools: GA4, Firebase, NetInsight, Omniture, WebTrends
  • Google Tag Manager: including advanced tags, triggers, and variables for SEO, GEO, and content tracking
  • Google Looker Studio (formerly Data Studio): linking accounts, building cross-channel dashboards, and tracking AEO/GEO metrics
  • Strong proficiency in Google Drive: Sheets, Docs, shared drives, permissions, and access management for client and team collaboration
  • Prior experience with SEM campaign management and understanding of how SEO, AEO, and local targeting impact ad performance and Quality Score
  • Experience designing and executing A/B and multivariate tests to improve content ranking, engagement, and AI summarization accuracy
  • Up-to-date with the latest trends and best practices in SEO, local SEO (GEO), and Answer Engine Optimization (AEO) across both web and AI-first platforms

We love you to have (but it’s not essential):

  • Proficiency in HTML and CSS
  • Google Ads Certification (we will ask you to pass this upon joining)
  • Google Analytics Certification
  • Experience with bid management tools
  • Paid Social campaign management: Pinterest, Twitter
  • Understanding of business model economics
  • Landing Page CRO: cloning for marketing testing/optimization
  • Advanced spreadsheets functions, including formulas and arrays, pivot tables and charts
  • Solid understanding of performance marketing, conversion, and online customer acquisition

Qualities you embody:

  • You actively educate yourself on the latest trends in tech and marketing.
  • You’re a natural collaborator without an ego.
  • You have a built-in dedication to ensuring clients are happy and informed.
  • You never leave things to the last minute.
  • You take pride in your work.
  • You can develop workarounds and see alternatives.
  • You love data and can translate complicated analytics into a cohesive story.
  • You surface issues early and have a solutions-centric attitude.
  • You’re not afraid to speak your truth.
  • You are organized and meet commitments on time.
  • You understand the importance of being visible to both clients, and teammates.
  • You default to positivity.
  • You have a naturally inquisitive mind.

The salary for this role will range between £32000 and £42000. Exact compensation will vary based on skills, experience, and location.

Why Join VEUNO?

Our goal is to offer everything our team needs to feel supported, healthy, and successful.

WORK REMOTELY

Work from your flat in London or the beach rental in Bali, we don't care. As long as you have good wifi and can overlap for meeting times that cover LA and London time zones.

UNLIMITED PTO

Sometimes you need a mental health day, other times you need two weeks to explore a new city. Bottom line, We expect you to take time off! Guilt over taking PTO is never the vibe with us.

FAIR PAY

We don't use remote as an excuse to underpay. All salaries and rates are benchmarked for position and experience level, then adjusted for cost of living based on your location.

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