# Veuno > We break the mold of a lead generation growth marketing agency. We provide a hands-on, white-glove, full-service marketing services to ensure you dominate your market. --- ## Pages - [Crypto App Install PPC Case Study](https://www.veuno.com/case-studies/crypto-app-install-ppc-case-study/): 9. 22% Reduction in CPI for Crypto Inheritance App The Challenge A leading provider of secure inheritance management and decentralized... - [Staffing and Recruiting Lead Generation Case Study](https://www.veuno.com/case-studies/staffing-and-recruiting-lead-generation-case-study/): 600% increase in meetings booked for dallas recruiting company The Challenge A Dallas-based recruiting firm, sought to increase the number... - [Audio Post-Production SEO Case Study](https://www.veuno.com/case-studies/audio-post-production-seo-case-study/): 25% Growth in Organic Visibility for Audio Post-Production Studio The Challenge An industry-renowned audio post-production company with decades of experience... - [Software Company Lead Generation Case Study](https://www.veuno.com/case-studies/software-company-lead-generation-case-study/): 30. 5% Conversion Rate Boost for SoCal Software Development Company The Challenge A software development firm specializing in custom solutions,... - [Fintech App Promotion Case Study](https://www.veuno.com/case-studies/fintech-app-promotion-case-study/): 40% Increase in App Installs for San Fran FinTech Startup The Challenge A fintech company aimed to increase app installs... - [Beauty and Wellness PPC Case Study](https://www.veuno.com/case-studies/beauty-and-wellness-ppc-case-study/): 43. 9% revenue increase for US-based beauty and wellness brand The Challenge Following a period of stagnated growth, the client... - [Case Studies](https://www.veuno.com/case-studies/): Case Studies 43. 9% revenue increase for beauty and wellness brand An on-demand beauty and wellness brand sought to increase... - [Sales Development Representative (SDR)](https://www.veuno.com/careers/sales-development-representative-sdr/): Sales Development Representative (SDR) We need an experienced Sales Development Representative (SDR) to join the Veuno team and grow our... - [Email Marketing Expert](https://www.veuno.com/careers/hiring-email-marketing-expert-remote-jobs/): Email Marketing Manager We need an experienced Email Marketing manager to join the Veuno team. You will to spearhead our... - [AEO/SEO Specialist](https://www.veuno.com/careers/hiring-aeo-seo-specialist-remote-jobs/): AEO/SEO Specialist We need an experienced Answer engine optimization (AEO) and Search Engine Optimization (SEO) Specialist to join the Veuno... - [Elementor #2430](https://www.veuno.com/elementor-2430/): Ready For Growth? unleash Veuno’s marketing mojo Here’s your chance to chat with the growth gurus at Veuno! Our supercharged... - [Home](https://www.veuno.com/): Ready to dominate Your Market? REQUEST A DISCOVERY CALL TODAY! 0 % ROI Increase $ 0 M  4. 7/5... - [Social Media Content Creator (Part-Time)](https://www.veuno.com/careers/social-media-content-creator-part-time/): Social Media Content Creator (Part-time) We need an experienced Social Media Content Creator to join the Veuno team. You will... - [PPC Campaign Manager](https://www.veuno.com/careers/hiring-ppc-campaign-manager-remote-jobs/): PPC Campaign Manager We need an experienced PPC campaign manager to join the Veuno team. You will be the primary... - [eBook: How Consumers Really Feel About Ads](https://www.veuno.com/ebook-how-consumers-really-feel-about-ads/): Work With Us How Consumers Really Feel About Ads Learn how consumers really feel about ads. 40+ pages of opinions... - [Careers](https://www.veuno.com/careers/): DO MORE OF WHAT YOU LOVE FULL TIME / PART TIME PPC PPC Campaign Manager APPLY NOW FULL TIME /... - [About](https://www.veuno.com/about/): It’s pronounced“veh-ooo-no” expert growth marketers who know how to deliver results Veuno was born from a passion to build a... - [Tools and Resources](https://www.veuno.com/blog/): MARKETING TOOLS AND RESOURCES edit post AI Conversational AI: Ad Targeting Against Chat Queries With the rapid rise of conversational... - [Contact](https://www.veuno.com/contact/): Ready For Growth? unleash Veuno’s marketing mojo Here’s your chance to chat with the growth gurus at Veuno! Our supercharged... --- ## Posts - [Conversational AI: Ad Targeting Against Chat Queries](https://www.veuno.com/conversational-ai-ad-targeting-against-chat-queries/): With the rapid rise of conversational AI platforms like chatbots and virtual assistants, such as Amazon Lex and Dialogflow, a... - [Gemini and Google Vids - Free for Google Workspace Users](https://www.veuno.com/gemini-and-google-vids-free-for-google-workspace-users/): Google Workspace launched its partnership with Gemini, a generative AI assistant designed to supercharge productivity across Google’s apps. It has... - [Snapchat Ad Specs - Your Guide for 2025](https://www.veuno.com/snapchat-ad-specs-your-guide-for-2025/): Snapchat is one of the top 10 most used social media platforms in the world. If you’re looking to reach... - [TikTok Ad Specs - Your Guide for 2025](https://www.veuno.com/tiktok-ad-specs-your-guide-for-2025/): Advertising features on TikTok are evolving, and with almost two billion users worldwide, it’s one of the best apps for... - [Amazon Ad Specs - Your Guide for 2025](https://www.veuno.com/amazon-ad-specs-your-guide-for-2025/): Amazon is the third-biggest digital advertising company, beaten only by Google and Meta. Amazon’s algorithm uses keywords to decide on... - [Reddit Ad Specs - Your Guide for 2025](https://www.veuno.com/reddit-ad-specs-your-guide-for-2025/): Reddit is well known for its interest groups, subreddits, and is one of the most popular social media sites. As... - [Microsoft Ad Specs - Your Guide for 2025](https://www.veuno.com/microsoft-ad-specs-your-guide-for-2025/): Microsoft Ads, formerly known as Bing Ads, allow you to advertise your brand on Bing and its partner networks (Yahoo,... - [Meta Ad Specs - Your Guide for 2025](https://www.veuno.com/meta-ad-specs-your-guide-for-2025/): Looking for Meta Ad Specs for 2025? Here is your complete guide the ad specs for Facebook and ad specs... - [Spotify Ad Specs - Your Guide for 2025](https://www.veuno.com/spotify-ad-specs-your-guide-for-2025/): Follow Veuno on Spotify and listen to our curated playlists while you learn about all the different Spotify Ad specs.... - [Quora Ad Specs - Your Guide for 2025](https://www.veuno.com/quora-ad-specs-your-guide-for-2025/): Quora’s mission is to share and grow the world’s knowledge. You can contribute to this by sharing your brand’s information... - [LinkedIn Ad Specs - Your Guide for 2025](https://www.veuno.com/linkedin-ad-specs-your-guide-for-2025/): Are you leveraging LinkedIn for your paid marketing strategy? You’re likely thinking about LinkedIn ad specs as you plan your... - [Apple Search Ad Specs - Your Guide for 2025](https://www.veuno.com/apple-search-ad-specs-your-guide-for-2025/): Apple Search Ads are likely on your paid search radar if you’ve got an app or you’re planning to release... - [Pinterest Ad Specs - Your Guide for 2025](https://www.veuno.com/pinterest-ad-specs-your-guide-for-2025/): A haven for inspiration and the leading platform for generating organic traffic, here are the Pinterest Ad Specs you need... - [X Ad Specs - Your Guide for 2025](https://www.veuno.com/x-formerly-twitter-ad-specs-your-guide-for-2025/): Need a reason to include X (formerly known as Twitter) Ads in your paid strategy? Read on for all the... - [YouTube Ad Specs - Your Guide for 2025](https://www.veuno.com/youtube-ad-specs-your-guide-for-2025/): In this article, we walk you through all the YouTube Ad Specs you need to launch your next campaign. Reach... - [Google Ad Specs – Your Guide for 2025](https://www.veuno.com/google-ad-specs-your-guide-for-2025/): Considering implementing Google Ads into your paid marketing strategy? Here’s your guide to all Google Ad specs, along with our... - [The Cost of LinkedIn Ads and Why It's on the Rise](https://www.veuno.com/the-cost-of-linkedin-ads-and-why-its-on-the-rise/): 5 Reasons for rapidly rising LinkedIn Ad costs, and what you can do about it. - [What's Next for Social PPC?](https://www.veuno.com/whats-next-for-social-ppc/): Social Pay-per-click (PPC) advertising has become vital for businesses looking to drive targeted traffic and enhance their online visibility. As... - [The Evolution of Shopping Ads for PPC and What to Expect in 2025](https://www.veuno.com/the-evolution-of-shopping-ads-for-ppc-and-what-to-expect-in-2025/): Shopping ads are becoming dominant in pay-per-click (PPC) campaigns, driving high engagement and conversion rates for those who use them... - [Google Chrome Backtracks on Cookie Block](https://www.veuno.com/google-chrome-backtracks-on-cookie-block/): In July 2024, Google Chrome reversed its decision to block third-party cookies. This caught many off guard, as Google had... - [Generative AI in Google Search](https://www.veuno.com/generative-ai-in-google-search/): The digital landscape is shifting again with the integration of Google’s AI Overviews in Google Search. If you’ve been watching... - [How To Improve Your Email Deliverability Through Correct Setup](https://www.veuno.com/how-to-improve-your-email-deliverability-through-correct-setup/): Tired of your emails going to spam? Follow our top seven tips to improve email deliverability. Email Deliverability is the... - [How to Calculate NPS (Net Promoter Score)](https://www.veuno.com/how-to-calculate-nps-net-promoter-score/): NPS Calculator Want to know how to calculate your NPS? NPS is calculated by subtracting the percentage of Detractors from... - [How to Calculate Churn Rate](https://www.veuno.com/how-to-calculate-churn-rate/): Churn Rate Calculator Want to know how to calculate Churn Rate? Churn Rate is a good indicator of how successful... - [How To Become Website GDPR Compliant Easily And For Free](https://www.veuno.com/how-to-become-website-gdpr-compliant-easily-and-for-free/): What is GDPR? GDPR stands for General Data Protection Regulation, which ensures that people in the EU/EEA have control over... - [Ad Platform Cost Rises and Predictions](https://www.veuno.com/ad-platform-cost-rises-and-predictions/): In the continuously changing digital marketing landscape, staying ahead of trends and predictions is vital to effectively allocate your marketing... - [GDPR Compliance - Why It Matters And Who It Impacts](https://www.veuno.com/gdpr-compliance-why-it-matters-and-who-it-impacts/): What is GDPR? GDPR stands for General Data Protection Regulation, which gives people in the EU/EEA control over their personal... - [Favorite AI Tools for Marketers](https://www.veuno.com/favorite-ai-tools-for-marketers/): What is AI? Artificial Intelligence (AI) can be used to automate, optimize and enhance your marketing process. At the start... - [How To Warm-Up An Email Domain](https://www.veuno.com/how-to-warm-up-an-email-domain/): What is a domain warm-up? A domain or IP warm-up is where you slowly send emails from a new domain... - [How to Calculate Customer Lifetime Value](https://www.veuno.com/how-to-calculate-customer-lifetime-value/): CLV Calculator Want to know how to calculate CLV? CLV is a good indicator of how valuable an account is... - [How to Calculate CPC (Cost-Per-Click)](https://www.veuno.com/how-to-calculate-cpc-cost-per-click/): CPC Calculator Cost Per Click (CPC) allows you to gauge the effectiveness and profitability of your advertising campaign. (Cost /... - [How to Calculate ROAS (Return on Ad Spend)](https://www.veuno.com/how-to-calculate-roas-return-on-ad-spend/): ROAS Calculator Return on Ad Spend (ROAS) allows you to gauge the effectiveness and profitability of your advertising campaign. (Revenue... - [How to Calculate CTR (Clickthrough Rate)](https://www.veuno.com/how-to-calculate-ctr/): CTR Calculator Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people... - [How to Calculate CPA (Cost Per Acquisition)](https://www.veuno.com/how-to-calculate-cpa-cost-per-acquisition/): CPA Calculator Want to know how to calculate CPA? CPA is a good indicator of your ad campaign’s effectiveness at... - [Elimination Of Third-Party Cookies - What This Means For Marketers](https://www.veuno.com/elimination-of-third-party-cookies-what-this-means-for-marketers/): What are cookies? Cookies are small pieces of data that store information on websites and serve many purposes including keeping... - [How To Write ChatGPT Prompts](https://www.veuno.com/how-to-write-chatgpt-prompts/): Creating effective prompts for ChatGPT is an essential skill for anyone looking to leverage this powerful AI tool. Whether you’re... - [How to Calculate Cost Per Mille (CPM)](https://www.veuno.com/how-to-calculate-cost-per-mille-cpm/): CPM Calculator To calculate CPM, you simply take the total cost of your campaign/ad, and divide it by the total... - [How to Calculate CVR (Conversion Rate)](https://www.veuno.com/how-to-calculate-cvr-conversion-rate/): CVR Calculator CVR is calculated by dividing the number of people who converted by the number of users who clicked... - [B2B Demand Generation: Dark Social Ideas](https://www.veuno.com/b2b-demand-generation-dark-social-ideas/): Here is your guide on how to start thinking about the ROI of Dark Social posts for B2B Demand Generation.... - [How Consumers Really Feel About Ads](https://www.veuno.com/how-consumers-really-feel-about-ads/): The consumer’s perception of your paid ads isn’t always the same as you think. Brands should take note of this.... - [Stop Client Churn: 3 Ways to Keep Your Customers](https://www.veuno.com/client-churn-3-ways-to-keep-your-customers/): Client churn is never a good thing. It downright sucks. More so when clients leave you in droves. It can... - [Top 5 (Free) Essential Content Marketing Tools](https://www.veuno.com/content-marketing-tools/): Five free content marketing tools (yes, free) that are essential for any copywriter’s toolbox. Use them to research relevant keywords... - [How To Measure Work from Home Productivity](https://www.veuno.com/work-from-home-productivity/): As a remote company who work from home, we advocate the many benefits (in our opinion) of the WFH life.... - [My Website Copy Isn’t Hitting The Mark](https://www.veuno.com/website-copy-inner-copy-circle-exercise/): Whenever I talk about what we do at Veuno it sounds great, but the moment we convert it into website... --- # # Detailed Content ## Pages - Published: 2025-01-02 - Modified: 2025-01-02 - URL: https://www.veuno.com/case-studies/crypto-app-install-ppc-case-study/ 9. 22% Reduction in CPI for Crypto Inheritance App The Challenge A leading provider of secure inheritance management and decentralized storage solutions for digital assets faced the unique challenge of driving new user growth in a heavily regulated and competitive industry. The company needed to overcome platform restrictions, audience skepticism, and high variability in channel performance to scale app installs effectively and cost-efficiently. The overarching goals were:To increase app installs across platforms. To identify the most effective channels for sustained new user growth. To refine messaging through creative and ad copy testing to build trust and engagement. The Solution Extensive Channel Testing:Tested multiple channels, including Google App campaigns, Reddit, Spotify, Twitter, X and private advertising networks, to identify the most effective platforms for reaching the target audience. Deployed adaptive strategies to overcome platform restrictions by experimenting with targeting options, ad placements, and formats. Creative and Copy Iterations:Iteratively refined ad creatives and copy to resonate with the audience and address skepticism. Focused on value-driven messaging, leveraging both trust-building content and engagement-centric calls to action. Data-Driven Optimization:Monitored key metrics such as total installs, CPI, and install trends to reallocate spend toward higher-performing channels. Analyzed week-over-week percentage changes to understand channel dynamics and improve campaign efficiency. The RESULTS Top-Performing Channel Identified:Delivered over 229,000 installs with a low average CPI of $1. 23, making it the most effective channel for driving new user growth. Showed stable results despite industry restrictions, demonstrating high adaptability and scalability. From the beginning of engagement, we saw a 9.... --- - Published: 2025-01-02 - Modified: 2025-02-22 - URL: https://www.veuno.com/case-studies/staffing-and-recruiting-lead-generation-case-study/ 600% increase in meetings booked for dallas recruiting company The Challenge A Dallas-based recruiting firm, sought to increase the number of companies utilizing their staffing services across all three of their offerings: contingency search, fractional recruiting, and contract staffing. Despite their expertise in delivering tailored hiring solutions, the client faced challenges in expanding their reach and converting prospects into meetings. They needed an efficient, scalable strategy to engage new leads, nurture existing contacts, and grow the sales pipeline. The Solution To address their challenges, we implemented a comprehensive email marketing strategy, which included the following steps:New Email Marketing Automation Platform: We set up a new email marketing automation platform to streamline their outreach efforts and enable precise targeting. Custom Workflows and Automation: Customized workflows and automation were designed to cater to different audience segments. These included workflows for cold outreach to new prospects and nurturing sequences for warm prospects, ensuring personalized engagement at every stage of the buyer’s journey. Database Growth: The client's contact database was seeded with new, high-quality leads for both cold and warm outreach. The database was further segmented to optimize engagement and improve the relevance of email campaigns. The RESULTS The new email marketing strategy delivered impressive results, driving significant business growth:Database Growth: Their contact database grew by an impressive 129. 41%, providing a robust foundation for sustained outreach efforts. Meetings Booked: Monthly meetings increased by 600%, demonstrating the effectiveness of the workflows and automation in converting prospects into interested leads. Business Conversion: 50% of the... --- - Published: 2025-01-02 - Modified: 2025-02-22 - URL: https://www.veuno.com/case-studies/audio-post-production-seo-case-study/ 25% Growth in Organic Visibility for Audio Post-Production Studio The Challenge An industry-renowned audio post-production company with decades of experience faced growing competition in the industry. Known for its high-quality services, the company needed to strengthen its online presence to attract new clients and maintain its market position. This case study examines how strategic digital initiatives helped them address these challenges and thrive in a competitive landscape. Key challenges included: Keyword Volatility: Many high-value local and global keywords were either stagnant or declining, with some slipping out of the top search rankings. Limited Backlink Authority: The backlink profile lacked sufficient high-authority domains, impacting visibility and trustworthiness. Inconsistent Organic Visibility: Search visibility and organic traffic fluctuated month-to-month, making sustained growth difficult. Localized Competition: The studio needed to dominate local searches while also capturing global interest in its specialized services. The Solution We implemented a multi-faceted SEO strategy to address these challenges:1. Strategic Keyword FocusTargeted Approach: Prioritized both local keywords (e. g. , city-specific audio services) and global terms (e. g. , post-production techniques and solutions). Recovery Plan: Re-targeted previously underperforming keywords to regain rankings and increase search presence. 2. Content and Backlink ExcellenceContent Strategy: Developed high-quality content, including blogs, case studies, and landing pages, addressing audience pain points and industry trends. Backlink Building: Secured high-quality backlinks from reputable industry websites, directories, and guest posts. Competitor Analysis: Leveraged insights from competitor backlink strategies to identify opportunities. 3. Performance Monitoring and AdjustmentsData-Driven Optimization: Regularly analyzed performance data to refine the strategy and focus... --- - Published: 2025-01-02 - Modified: 2025-02-22 - URL: https://www.veuno.com/case-studies/software-company-lead-generation-case-study/ 30. 5% Conversion Rate Boost for SoCal Software Development Company The Challenge A software development firm specializing in custom solutions, including software consulting, product development, and data analytics, faced challenges in optimizing its lead generation strategy. While their initial efforts produced a high volume of leads, many were of low quality, including spam submissions and irrelevant inquiries. This diluted the team’s ability to focus on converting leads into high-value customers, creating inefficiencies in the sales funnel. The primary goal was to pivot from a volume-driven approach to one that prioritized attracting high-quality leads more likely to convert and drive significant revenue. Key challenges included: Eliminate irrelevant lead form submissions and spam. Ensure ad spend efficiency while prioritizing quality over quantity. Maintain or improve conversion rates despite a reduced lead volume. Identify the most effective channels to attract high-quality prospects. The Solution A refined, quality-focused lead generation strategy addressed these challenges. The approach emphasized precision targeting, campaign optimization, and conversion rate optimization processes to ensure only the most relevant leads entered the funnel. Key elements of the solution:Targeting Precision:Leverage first-party data to identify high-value prospects and build lookalike audiences. Focus on intent-based advertising channels to filter out irrelevant traffic. Enhanced Campaign Strategy:Refine audience targeting to prioritize segments with the highest conversion potential. Deploy retargeting campaigns to engage visitors who demonstrated intent but had not yet converted. Offer premium lead magnets, such as exclusive consultations and industry-specific whitepapers, to increase database of owned contacts for nurture. Conversion Funnel Optimization and Ad Quality... --- - Published: 2025-01-01 - Modified: 2025-02-22 - URL: https://www.veuno.com/case-studies/fintech-app-promotion-case-study/ 40% Increase in App Installs for San Fran FinTech Startup The Challenge A fintech company aimed to increase app installs and new user registrations for its innovative payment solution. The goal was to achieve a significant uplift in app install rates and new user sign-ups through targeted advertising across multiple platforms. The Solution We developed and executed a comprehensive app install campaign across Google, Apple App Store, and Meta platforms (Facebook and Instagram). Our approach included: Targeted Audience Segmentation: Leveraged demographic, behavioral, and interest-based targeting to identify users most likely to adopt the app. Focused efforts on regions with high mobile penetration and fintech adoption. Platform-Specific Campaign Optimization: Created custom ad creatives and messaging tailored to each platform’s user behavior. Utilized App Store and Google Play’s ad formats, including search and display ads, to attract high-intent users. Deployed engaging carousel and video ads on Meta to capture younger, tech-savvy audiences. Performance Tracking and Iterative Refinement: Monitored campaign performance daily, adjusting budgets and strategies in real-time. Conducted A/B testing on creatives, messaging, and CTAs to maximize conversions. The RESULTS The campaigns delivered outstanding outcomes: 40% Increase in App Install Rate: Google and Apple App Store ads drove high-intent users directly to download pages, significantly boosting app installs. 12% Increase in New User Registrations: Meta campaigns effectively engaged users post-installation, resulting in a notable rise in account sign-ups. Key Success Factors: Precision targeting ensured the advertising budget was efficiently allocated. Platform-specific creatives and compelling CTAs drove engagement and conversions. Continuous data-driven optimization... --- - Published: 2025-01-01 - Modified: 2025-01-01 - URL: https://www.veuno.com/case-studies/beauty-and-wellness-ppc-case-study/ 43. 9% revenue increase for US-based beauty and wellness brand The Challenge Following a period of stagnated growth, the client sought to increase revenue and enter a growth period. The goal was to leverage PPC strategies to drive increases in revenue, transactions, and user acquisition. The Solution We developed and executed a data-driven PPC strategy focused on high-value customers, premium offerings, and web performance optimization. Key tactics included: High-AOV customer segments targets. Scaling of web-based campaigns for sustained revenue growth. Diversified channel investments and optimized ad spend allocation. The RESULTS Revenue Growth: Total revenue increased by 43. 9% year-over-year from $4. 48M in 2023 to $6. 44M in 2024. Improved Efficiency: ROAS improved from 3. 63 in 2023 to 3. 77 in 2024, reflecting better returns on increased ad spend. Transaction Volume: Total transactions grew by 32. 8%, with web transactions contributing consistently. Average Order Value (AOV): AOV increased from $122. 61 (2019-2022 average) to $172. 55 in 2024, underscoring the effectiveness of premium targeting. While the 2024 strategy delivered significant growth, ROAS decreased compared to earlier years (15. 03 in 2021 and 9. 40 in 2022). Several factors contributed to this decline: Increased Ad Spend Without Proportional Revenue Growth: Ad spend in 2024 reached $1. 71M, up from $446K in 2021 and $844K in 2022. Although revenue grew, incremental returns diminished. Shift in Strategy: A focus on premium targeting and customer acquisition at higher costs increased CPAs, impacting overall efficiency. Market Saturation: Expanding audience reach in 2024 involved targeting... --- - Published: 2024-12-31 - Modified: 2025-03-16 - URL: https://www.veuno.com/case-studies/ Case Studies 43. 9% revenue increase for beauty and wellness brand An on-demand beauty and wellness brand sought to increase revenue and kick-start growth following a period of stagnation. We leveraged a diverse PPC strategy to increase revenue, transactions, and new customer acquisition. Read The Case Study 9. 22% Reduction in CPI for Crypto Inheritance App A leading provider of secure inheritance management and decentralized storage solutions for digital assets faced the unique challenge of driving new user growth at the most efficient cost in a heavily regulated and competitive industry. Read The Case Study "Veuno is one of the best digital marketing agencies I've ever worked with. They are absolute experts in the field and extremely knowledgeable. Veuno has increased our numbers across the board when it comes to SEM, SEO, and FB marketing. I give them my highest recommendation. " Jasmine Naziri Head of Marketing 30. 5% conversion rate boost for offshore staffing agency A software development firm faced challenges with low-quality leads overwhelming its sales efforts, including spam and irrelevant inquiries. To improve efficiency, it shifted focus to attracting fewer, higher-quality leads more likely to convert and drive revenue. Read The Case Study 25% growth in visibility for Post-Production Studio A renowned audio post-production company with decades of experience faced growing competition in the industry. Known for its high-quality services, the company needed to strengthen its online presence to attract new clients and maintain its market position. Read The Case Study "We were profitable, but struggled to... --- - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://www.veuno.com/careers/sales-development-representative-sdr/ Sales Development Representative (SDR) We need an experienced Sales Development Representative (SDR) to join the Veuno team and grow our client base. You will be responsible for attracting, engaging, and converting potential customers and generating new business opportunities by identifying, contacting, and qualifying potential customers through various channels. We need a self-motivated individual with a passion for sales to hit the ground running with generating new business, and then creating and managing leads through the sales pipeline. You must have proven business development and sales experience with a track record of hitting your quarterly targets. You need excellent communication skills, a strong work ethic, and an in-depth knowledge of marketing services. Responsibilities Proactively identify potential customers and generate new business opportunities. Contact potential clients through cold calls and emails. Conduct research to identify new markets constantly. Qualify leads from marketing campaigns as sales opportunities. Contact and qualify potential customers. Set appointments and follow up on leads. Consistently track progress towards sales targets. Develop new strategies for reaching sales targets. Manage and track all lead activity through our CRM, ensuring an effective sales funnel. Build long-term relationships with new and existing customers. Stay up-to-date on market trends, competition, and industry developments. Stay up-to-date with Veuno services and pricing. Provide weekly, monthly, and quarterly reports on sales activities and results to management. Key success measures for this role will be tied directly to the number of monthly meetings set and their quality. We need you to have (our non-negotiables): Proven track record... --- - Published: 2024-04-24 - Modified: 2024-04-24 - URL: https://www.veuno.com/careers/hiring-email-marketing-expert-remote-jobs/ Email Marketing Manager We need an experienced Email Marketing manager to join the Veuno team. You will to spearhead our email marketing strategies and campaign execution for our clients. This is a client-facing role where you are comfortable listening to and understanding project objectives and can devise appropriate strategies and implementation plans. We need someone who will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth. You possess up-to-date knowledge of current email trends and have innovative ideas on how to drive conversions through effective communication. You should have proven hands-on experience overseeing and executing email marketing strategies in an agency setting or in-house for B2B and DTC clients. Responsibilities Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis. Create engaging and compelling email content that resonates with our clients' audience and aligns with their brand voice, including engaging copy, appealing visuals and persuasive calls to action. Design and implement automated workflows for both marketing and transactional email communication Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour. Implement data capture points across client-owned assets Design visually appealing email templates that are responsive across devices and browsers. Identify opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates. Monitor and study email campaign key performance indicators (KPIs), such as email... --- - Published: 2024-04-23 - Modified: 2025-05-14 - URL: https://www.veuno.com/careers/hiring-aeo-seo-specialist-remote-jobs/ AEO/SEO Specialist We need an experienced Answer engine optimization (AEO) and Search Engine Optimization (SEO) Specialist to join the Veuno team. You will be the primary AEO/SEO strategist and execution lead for our clients. This is a client-facing role where you are comfortable listening to and understanding project objectives and can devise appropriate strategies and implementation plans. We need someone with strong strategic knowledge to implement tactics that will ensure our clients have the most up-to-date SEO plan in place. This must include optimizing for AI results, both via content and technical tactics. You will also be highly skilled in traditional SEO and GEO tactics to ensure our client's websites are in the top SERPs spots on all major search networks. You will work closely with the PPC Manager in order to maximize ROI for all SEM activities across Google, Yahoo and Bing. You should have proven hands-on experience implementing modern AI-driven SEO strategies and showcase you can adapt in this quickly environment, either in an agency setting or in-house for B2B and DTC clients. Responsibilities Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI across organic search channels Track, report, and analyze website analytics, AI search visibility (SGE, ChatGPT, Perplexity), and local SEO performance Advise on optimizing copy and landing pages to improve rankings and AEO performance using structured answers and semantic relevance Optimize for Featured Snippets, AI-generated answers, other SERP and AI placements Create scalable templates for short-form, long-form, evergreen, and programmatic... --- - Published: 2023-07-30 - Modified: 2023-07-30 - URL: https://www.veuno.com/elementor-2430/ Ready For Growth? unleash Veuno's marketing mojo Here's your chance to chat with the growth gurus at Veuno! Our supercharged team is all about blazing new trails and crafting custom strategies. Get in touch today and let's kickstart your brand's journey to greatness! Address 71–75 Shelton Street, London, WC2H 9JQ Email hello@veuno. com Phone (+44) 0207 081 9852 --- - Published: 2023-07-29 - Modified: 2025-03-16 - URL: https://www.veuno.com/ Ready to dominate Your Market? REQUEST A DISCOVERY CALL TODAY! 0 % ROI Increase $ 0 M  4. 7/5 campaign spend 0 + Happy clients 0 +  4. 7/5 years experience OUR ACHIEVEMENT Looking for a growth partner that delivers outstanding results and grows your brand? Look no further! TRUSTED BY beyond the ordinary Our hands-on, white-glove, full-service approach covers everything from strategic planning to implementation to program growth, all with flawless execution! Certified and experienced, we're the perfect match to help you exceed your revenue and growth target. Veuno goes beyond the ordinary growth marketing agency - we are an extension of your team, driven to fulfill your growth ambitions without the weight of unnecessary overheads. Dominate your market with tailored growth strategies that lead to real, tangible results. 43. 9% revenue increase for beauty and wellness brandAn on-demand beauty and wellness brand sought to increase revenue and kick-start growth following a period of stagnation. We leveraged a diverse PPC strategy to increase revenue, transactions, and new customer acquisition. View Full Performance Results9. 22% Reduction in CPI for Crypto Inheritance AppA leading provider of secure inheritance management and decentralized storage solutions for digital assets faced the unique challenge of driving new user growth at the most efficient cost in a heavily regulated and competitive industry. View Full Performance Results30. 5% conversion rate boost for offshore staffing agencyA software development firm faced challenges with low-quality leads overwhelming its sales efforts, including spam and irrelevant inquiries. To improve efficiency,... --- - Published: 2023-03-02 - Modified: 2023-07-17 - URL: https://www.veuno.com/careers/social-media-content-creator-part-time/ Social Media Content Creator (Part-time) We need an experienced Social Media Content Creator to join the Veuno team. You will be responsible for creating original text and video content for our social media accounts by creating and managing posts, responding to followers, and engaging with other accounts to grow our audiences. Ultimately, you will ensure we maintain a strong online voice and brand by managing our company image cohesively, consistent with our marketing goals. We need someone with in-depth knowledge of the nuances of creating content for multiple social networks. Responsibilities Develop original content for engaging posts on various social networks, including TikTok, Facebook, LinkedIn, Twitter and Instagram. Research current and future social media trends and create content accordingly Optimize social media posts (language, tone, message) based on the nuances of each platform audience. Deliver design briefs for the creation of appealing images and gifs. Deliver design briefs for the required video assets to post across our channels. Respond to questions and comments on our social media pages promptly and accurately. Suggest creative ways to increase web traffic and engagement metrics to build brand awareness. Conduct keyword research and use SEO guidelines to optimize content. Develop an optimal posting schedule, considering web traffic and customer engagement metrics. Track and report on social media insights (traffic, engagement, shares, conversion rates). Research audience preferences, discover future trends in social media engagement, and act proactively for algorithm changes. Facilitate weekly performance discussions with the CEO where you will report on social media insights... --- - Published: 2023-03-02 - Modified: 2024-04-23 - URL: https://www.veuno.com/careers/hiring-ppc-campaign-manager-remote-jobs/ PPC Campaign Manager We need an experienced PPC campaign manager to join the Veuno team. You will be the primary digital campaign execution lead for our clients and will own campaign results. This is a client-facing role where you are comfortable listening to and understanding project objectives and can devise appropriate strategies and implementation plans. We need someone with strong digital marketing and analytics expertise and the technical know-how to execute end-to-end. You should have proven hands-on experience managing paid search and social campaigns above $10K monthly in an agency setting or in-house for B2B and DTC clients. Responsibilities Manage all aspects of paid campaigns from strategy development, implementation, optimization, reporting and analysis across Google Ads, Bing Ads, Paid Social (Facebook, Twitter, LinkedIn, TikTok, Pinterest), and other paid media platforms. Apply best practices and key principles for different networks and platforms. Utilize multivariate testing to determine the most successful ad copy variations. Optimize campaigns down to the keyword, ad, managed placement, bid, quality score, and ad position level. Troubleshoot and resolve performance issues using best practices and support resources to reduce risk click fraud, low-performance metrics, landing page CRO issues, and high acquisition costs. Develop and advise on marketing strategies and advertising opportunities that deliver results with a strong focus on conversion metrics to drive increased ROAS. Regular keyword planning and research with estimated monthly volumes, match type recommendations, SEO focus, and ad quality score impact. Ensure the marketing data stack is connected and built for proper attribution. Set up... --- - Published: 2022-01-04 - Modified: 2024-01-21 - URL: https://www.veuno.com/ebook-how-consumers-really-feel-about-ads/ Work With Us How Consumers Really Feel About Ads Learn how consumers really feel about ads. 40+ pages of opinions and insights to help you sell with ease online. Enter your email to get your copy! Full Name Email* Company Name* Send my eBook Insights Include: Tips for creating better performing ads across all major channels. How consumers prefer to interact with your brand's paid content. Data to help diversify your paid strategy for profitable campaigns. Know someone who would like this? Share it! Privacy Policy © Veuno Ltd. All rights reserved. --- - Published: 2021-08-25 - Modified: 2025-01-25 - URL: https://www.veuno.com/careers/ DO MORE OF WHAT YOU LOVE FULL TIME / PART TIME PPC PPC Campaign Manager APPLY NOW FULL TIME / PART TIME CONTENT and Social No open roles APPLY NOW FULL TIME / PART TIME DATA/ANALYTICS No open roles APPLY NOW FULL TIME / PART TIME SEO SEO Specialist APPLY NOW FULL TIME / PART TIME Email Email Marketing Expert APPLY NOW FULL TIME / PART TIME OPerations Sales Development Representative APPLY NOW FULL TIME / PART TIME design and creative No open roles APPLY NOW JOIN THE VEUNO TEAM Apply And Join Our Team Hey there, marketing mavericks! We're always hungry for brilliant minds. Don't be shy. Send your resume our way. We'd love to meet you! SHOW OFF YOUR MARKETING MAGIC Why Join VEUNO? Our goal is to offer everything our team needs to feel supported, healthy, and successful. WORK REMOTELY Work from your flat in London or the beach rental in Bali, we don't care. As long as you have good wifi and can overlap for meeting times that cover LA and London time zones. FLEXIBLE PTO Sometimes you need a mental health day, other times you need two weeks for a proper vacation. Bottom line, we expect you to take time off. Guilt over taking PTO is never the vibe with us. FAIR PAY We don't use remote as an excuse to underpay. All salaries and rates are benchmarked for position and experience level, then adjusted for cost of living based on your location. --- - Published: 2021-08-08 - Modified: 2025-01-19 - URL: https://www.veuno.com/about/ It’s pronounced“veh-ooo-no” expert growth marketers who know how to deliver results Veuno was born from a passion to build a team of top-notch marketers who love what they do. As a fully remote team, we believe in the power of happiness, creativity, and flexibility to bring out the best in our work. Our promise: We are transparent and honest at all times, no hiding behind hyperbole or vague metrics. We are relentless in our efforts to get you the best results. We always rally and show up with a positive, collaborative approach. This is our commitment to every client, every project, no exceptions. YEAR FOUNDED 0 ARE PARENTS 0 % NATIONALITIES 0 + View our Google Partner Profile View our Reviews on Trustpilot View our DesignRush Profile Female-founded Selina Wragg CEO and Founder Selina Wragg CEO and Founder With a rich background as the former Head of Strategy at a New York-based agency, Selina Wragg has served as the fractional VP of Growth for numerous companies at different stages. Selina's experience also includes holding the position of Director of Marketing at a successful SaaS startup (Techstars ’11), leading marketing and PR through a $11. 2 million Series B funding round in 2015 and a subsequent acquisition in November 2018. Having worked with B2B and DTC startups for over 12 years, Selina specializes in acquisition and growth strategies to achieve revenue and business goals. She is also sought-after as an advisor to privately funded and venture-backed early-stage startups. Selina's superpower lies... --- - Published: 2021-08-08 - Modified: 2025-01-20 - URL: https://www.veuno.com/blog/ MARKETING TOOLS AND RESOURCES edit post AI Conversational AI: Ad Targeting Against Chat Queries With the rapid rise of conversational AI platforms like chatbots and virtual assistants, such as Amazon Lex and Dialogflow, a new era of digital advertising is emerging. Conversational AI simulates human conversation through machine learning... READ MORE edit post Culture Gemini and Google Vids – Free for Google Workspace Users Google Workspace launched its partnership with Gemini, a generative AI assistant designed to supercharge productivity across Google’s apps. It has been designed to enhance productivity and creativity across Gmail, Docs, Sheets, and more, which is... READ MORE edit post Snapchat Ads Snapchat Ad Specs – Your Guide for 2025 Snapchat is one of the top 10 most used social media platforms in the world. If you’re looking to reach and engage with a younger audience, Snapchat is the place to be, with ¾ of... READ MORE edit post Microsoft Ads Microsoft Ad Specs – Your Guide for 2025 Microsoft Ads, formerly known as Bing Ads, allow you to advertise your brand on Bing and its partner networks (Yahoo, MSN, AOL, Outlook, Xbox and Windows). It is a pay-per-click advertising tool, with over 320... READ MORE edit post LinkedIn Ads LinkedIn Ad Specs – Your Guide for 2025 Are you leveraging LinkedIn for your paid marketing strategy? You’re likely thinking about LinkedIn ad specs as you plan your campaign. Here is your guide on how to create LinkedIn Ads, including our expert tips. Firstly, there... READ MORE... --- - Published: 2021-08-08 - Modified: 2023-08-28 - URL: https://www.veuno.com/contact/ Ready For Growth? unleash Veuno's marketing mojo Here's your chance to chat with the growth gurus at Veuno! Our supercharged team is all about blazing new trails and crafting custom strategies. Get in touch today and let's kickstart your brand's journey to greatness! Address 71–75 Shelton Street, London, WC2H 9JQ Email hello@veuno. com Phone (+44) 0207 081 9852 --- --- ## Posts - Published: 2025-01-04 - Modified: 2024-12-27 - URL: https://www.veuno.com/conversational-ai-ad-targeting-against-chat-queries/ - Categories: AI, Emerging Trends, PPC - Tags: 3 min read With the rapid rise of conversational AI platforms like chatbots and virtual assistants, such as Amazon Lex and Dialogflow, a new era of digital advertising is emerging. Conversational AI simulates human conversation through machine learning and NLP software, so the ads targeted against these chat queries are starting to make their way into the PPC ecosystem. However, while this brings possibilities for more relevant advertising, it may lead to questions about data privacy. Here, we’ll dive into how ads can target Conversational AI search queries and what this means for the current PPC landscape. what is conversational Ad Targeting? Conversational AI enables businesses to engage customers in human-like conversations through solutions like chatbots, voice bots, and voice assistants. Google and MIcrosoft (Bing) While its integration into Google Ads is still evolving, conversational AI can personalize interactions, improve ad targeting, and assist with bidding strategy. Conversational responses are incorporated into search engines like Microsoft Bing and Google, where ads appear as links in response to user queries. These links aren’t always flagged as ads to preserve user engagement and conversational flow. This contrasts with Google’s traditional search model, which relies heavily on clicks and user engagement to drive ad revenue. In Bing Chat, advertisers don’t bid for specific chat placements. Bing simply takes links from existing ad campaigns. In Google, chatbots are providing interactive ad experiences where users can ask questions and receive personalized recommendations within the ad. Perplexity Although founded in 2022, Perplexity has been dominating the Conversational AI space... --- - Published: 2024-12-22 - Modified: 2024-12-28 - URL: https://www.veuno.com/gemini-and-google-vids-free-for-google-workspace-users/ - Categories: Culture, Emerging Trends - Tags: 4 min read Google Workspace launched its partnership with Gemini, a generative AI assistant designed to supercharge productivity across Google’s apps. It has been designed to enhance productivity and creativity across Gmail, Docs, Sheets, and more, which is part of Google’s push to integrate advanced AI into its ecosystem. Not just that, but Google Vids, currently available only to Workspace Labs and Gemini Alpha users, are being released to the public at the end of this year. Let’s dive into Gemini and Google Vids to discover what you can expect and why you should use these AI-driven tools to improve your productivity. Gemini Overview Google recently announced that Gemini is free to everyone with a Google Workspace Account, with the opportunity to upgrade to a paid Gemini Advanced Plan. According to Google, users can save up to 105 minutes a week using these AI features! What can Gemini do? Gemini can be used across Google Workspace, including Gmail, Docs, Sheets, and Meet with a Gemini-powered side panel. In Gmail and Docs, a new ‘Help me write’ feature allows users to write a prompt and get suggestions from Gemini using information from your previous emails or current document contents. In Sheets, the new ‘Help me Organize’ feature generates spreadsheets without adding any data, freeing up your time for other tasks. Slides can now generate images for your presentations with their ‘Help me Visualize’ feature. Meet has some fascinating new developments. ‘Help me Connect’ provides custom backgrounds and studio lighting. Coming soon is the ability... --- - Published: 2024-12-22 - Modified: 2024-12-28 - URL: https://www.veuno.com/snapchat-ad-specs-your-guide-for-2025/ - Categories: Snapchat Ads - Tags: 5 min read Snapchat is one of the top 10 most used social media platforms in the world. If you’re looking to reach and engage with a younger audience, Snapchat is the place to be, with ¾ of their users under the age of 35! With over 800 million monthly active users, including snapchat in your digital marketing strategy can help you to generate awareness and increase mobile sales. Users are 34% more likely to purchase a product after watching an ad on Snapchat! You can target your ideal audience using Snapchat’s targeting tools, filtering Snapchatters by location, demographics, interests and devices Here are the Snapchat Ad Specs you need to get started! Let’s look at Snapchat in numbers: Over 432 million daily users as of October 2024 Reaches 90% of the 13-24 year old population in over 25 countriesThe highest percentage of Gen Z users across all social media platforms at over 51%64% of Snapchat ads are viewed with the sound onGlobal spending power of $4. 4 trillionUsers spend an average of 30 minutes a day on Snapchat Spotify Ad Campaigns There are 6 types of Spotify AdsAudio adsSingle Image/Video AdsStory AdsCommercial AdsCollection Ads Dynamic Collection AdsAR LensesFilter AdsSnapchat has three objective categories: Awareness, Consideration, and Conversions. AwarenessAwareness = boosts brand or product awarenessPromote Places = promote locationsConsideration App Installs = increases app downloadsWebsite Traffic = increases traffic to your landing pageApp Traffic = increases traffic to your app pageEngagement = increases engagementVideo Views = increase video viewsLead Generation = increase business... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/tiktok-ad-specs-your-guide-for-2025/ - Categories: TikTok Ads - Tags: 7 min read Advertising features on TikTok are evolving, and with almost two billion users worldwide, it's one of the best apps for marketers. Here, we’ll go over the major TikTok Ad specs for 2025. TikTok Ads in 3 Steps There are 3 parts involved in creating a TikTok Ad in the TikTok Ads Manager:CampaignsAd GroupsAds We’ll go over each step here before getting onto the specs for your TikTok Ads. TikTok Campaigns Once you have setup your TikTok Ads Manager account, the next step is to set up a campaign for your TikTok Ad. This is where you will select the objective, budget, and create an Ad Group. TikTok divides Ad campaign objectives into 3 groups. Each reflect the Marketing Funnel: awareness, consideration and conversion. Awareness focuses on the top-funnel marketing stage. TikTok specifies the goal of this campaign as ‘Reach’ (aka, great for brand awareness). Consideration focuses more on the mid-funnel stage. TikTok lists ‘Traffic, App Installs and Video views’ as the main goals of this campaign. Conversion focuses on the bottom-funnel stage. TikTok encourages users to take valuable action on your site. This includes downloads, signs ups, subscribes, and of course purchases. After you’ve decided on your objective, you will be able to add multiple Ad Groups to your campaign. TikTok Ad Groups In Ad Groups you can manage all things related to the ad itself. This includes: layout, assets (image, text and video), placement, targeting, budget, bidding methods and optimization. TikTok offers the Automated Creative Optimization option. Upload multiple... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/amazon-ad-specs-your-guide-for-2025/ - Categories: Amazon Ads - Tags: 10 min read Amazon is the third-biggest digital advertising company, beaten only by Google and Meta. Amazon’s algorithm uses keywords to decide on relevant search results, and puts a lot of emphasis on sales conversions resulting from these searches. Listings with a high conversion rate and good sales history will rank higher, leading to better traffic, better sales, and the cycle continues! Amazon Ads boost your chances of products matching with searches, providing more opportunities for brand awareness and sales. Although Amazon continues to be one of the biggest players in eCommerce, it’s a super competitive space within the platform. Here are the Amazon Ad Specs you need to leave your competition behind and get the first spots on the product listing page! Let’s look at Amazon in numbers: Over 315 million active users, and over 80% from the USOver 9. 7 million sellers, more than 2 million actively selling in 2024Third-party sellers make up 60% of Amazon’s seller baseGenerated over $620 billion in revenue in 2024, a 12% increase since 2023Operates in over 100 countries worldwide With nearly everyone checking Amazon while shopping on the web, it is the go-to place for digital marketing! Amazon Ad Campaigns Amazon Advertising, previously known as Amazon Marketing Services (AMS), can be broken down into two categories. Self-Service Amazon PPC (Pay-Per-Click)Managed-Service Amazon DSP (Demand-Side Platform) PPC ads can be used by professional sellers and brand registered sellers on Amazon, and is the most common platform for these sellers. PPC advertisers pay for clicks only, meaning you... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/reddit-ad-specs-your-guide-for-2025/ - Categories: Reddit Ads - Tags: 6 min read Reddit is well known for its interest groups, subreddits, and is one of the most popular social media sites. As a hybrid between a forum and a social network, users interact with each other, search for information, ask for help, and discuss niche interests. Content is ranked by votes, leading to the most interesting content rising to the top. With over 500 million users and over 150,000 communities, Reddit has massive potential for marketers. Reddit advertising platform allows you to create and display many types of ads that can be targeted to specific communities. Users are 22% more likely to intentionally search for content on Reddit, compared to passively scrolling. This leads to high engagement with content and ads! As well as this, it’s easy to target niche communities, such as various interest groups and subreddits. Let’s look at reddit in numbers: 430 million monthly active users The majority of users are aged 18-3462% of users are male The majority of users are college educated Average time-per-session is 16 minutes Generated $315 million in ad revenue in Q3 2024, a 56% growth rate from 2023Reddit has low tolerance for self-promotion and spam ads, where marketers can easily get banned for not following the rules. To maximise this unique culture, we have put together a complete guide with all you need to know to create a successful ad campaign! reddit Ad Campaigns There are two types of campaigns that Reddit offer: Managed ads and Self-Serve ads. Managed Ads are designed for... --- - Published: 2024-12-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/microsoft-ad-specs-your-guide-for-2025/ - Categories: Microsoft Ads - Tags: 10 min read Microsoft Ads, formerly known as Bing Ads, allow you to advertise your brand on Bing and its partner networks (Yahoo, MSN, AOL, Outlook, Xbox and Windows). It is a pay-per-click advertising tool, with over 320 million daily users! If you’re looking to increase sales and brand awareness, Microsoft Ads provide some excellent options. While Google owns 72. 94% of the global search market, Microsoft comes in second with 21%, but with over 1 billion users per month, it is hugely underrated! Here are the Microsoft Ad Specs you need to get started. Let’s look at Microsoft in numbers: $12. 58 billion in revenue from search ads in 2024Average CTR of 2. 83% ¾ of users are over the age of 3522% more purchases are made on Bing compared to any other search engine Microsoft Ad Campaigns There are 9 types of Microsoft Ads: App Install AdsExpanded Text AdsDynamic Search AdsMicrosoft Advertising in Bing Smart SearchMicrosoft Audience AdsMultimedia AdsProduct AdsResponsive Search AdsVertical Ads Microsoft Ads are placed above organic search results, on every page of your website. They can also be shown on the right side of your website pages, with CTAs or product pages. microsoft ad types Expanded Text Ads Expanded Text Ads were discontinued in February 2023, and you are no longer able to create new expanded text ads, or edit existing ones. Existing expanded text ads will continue to be displayed and you can still monitor their performance, pause or remove them. Their function is to display compelling... --- - Published: 2024-12-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/meta-ad-specs-your-guide-for-2025/ - Categories: Meta Ads - Tags: 16 min read Looking for Meta Ad Specs for 2025? Here is your complete guide the ad specs for Facebook and ad specs for Instagram Ads, including our expert tips. Facebook & Instagram are like two peas in a pod with their newsfeed and stories ads being some of the most popular formats among digital marketers worldwide. If you’re not already using both Facebook and Instagram in your paid social strategy, you’re probably thinking about it with the following impressive statistics:Facebook has over 3 billion monthly users as of 2024 with Instagram exceeding 3 billion monthly users in 2024 according to Statista. Some of us choose to advertise only on Facebook or only on Instagram depending on our target audience and the product or service we’re advertising. For others, it may be that we feel more comfortable with one platform over the other. User data shows that people flock to Facebook to connect with and see updates from family and friends while Instagram is heralded as a platform for inspiration, self-expression and getting the inside scoop on brands and celebrities. If you already advertise on Facebook like most marketers and you’re still tossing up about whether to advertise on Instagram, get this: 450 million Instagram users are NOT on Facebook. This means if you’re not on Instagram yet, you’re missing out on a significant and highly active social media community (with 70% of Instagram users being 35 and under). Facebook and Instagram have slightly different image and video ad specifications, so we’ll go... --- - Published: 2024-12-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/spotify-ad-specs-your-guide-for-2025/ - Categories: Spotify Ads - Tags: 5 min read Follow Veuno on Spotify and listen to our curated playlists while you learn about all the different Spotify Ad specs. Spotify Spotify Advertising is an excellent platform to showcase your brand, products and services. Spotify was launched in 2008, and is now the world’s leading audio streaming service. Spotify ads are more niche than Google and Meta, but they have shown that the combination of audio and video ads results in a 90% increase in ad recall, and a 220% increase in brand awareness. These audio and visual ads are played between songs and during podcast breaks for users without a premium subscription. Over 60% of Spotify users have a free account, giving you access to up to 380 million monthly active users! These free users expect to hear ads, making them more receptive than the average consumer. With Spotify's advanced targeting, you can ensure that the right audience is receiving the right message. Here are the Spotify Ad Specs you need to get started! Let’s look at Spotify in numbers: Over 626 million monthly active users60% of Spotify users are active daily29% of users are aged 25-34, and 26% are aged 18-24Spotify ad revenue was over $2. 1 billion at the end of 202419% higher brand impact than other social media Spotify Ad Campaigns There are 5 types of Spotify Ads:Audio adsPodcast adsVideo adsDisplay adsBanner adsSpotify also offers Custom Experiences:Sponsored PlaylistSponsored SessionOverlayHomepage TakeoverLeaderboardSpotify has two ad objectives:Boost awarenessImpressions: get people to see and hear your ads more oftenReach -... --- - Published: 2024-12-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/quora-ad-specs-your-guide-for-2025/ - Categories: Quora Ads - Tags: 4 min read Quora’s mission is to share and grow the world’s knowledge. You can contribute to this by sharing your brand's information through advertising on Quora. It is one of the highest quality user-generated content platforms, focusing on quality answers from professionals. This is an excellent place for you to advertise and generate traffic to your landing pages. Install the Quora pixel and upload a list of customers to see how much of your audience is already on Quora before you start creating campaigns. Once you’ve established that you have an audience on Quora, look into questions and topics that you can target with your ad campaigns. Quora Pixel also allows you to track events and goals, optimizing your conversions. Using their self-service platform, you can create text-based ads and target your ideal audience. Quora use a CPC model, so you only pay when your ad gets clicked on. These CPCs are 60-95% cheaper than Google, and 40-50% lower than Meta, so it can be a relatively cheap option to add to your digital marketing strategy. Here are the Quora Ad Specs you need to get started! Let’s look at Quora in numbers: Over 400 million monthly visitorsOver 300,000 topics27 million daily active users 30% of users are aged 25-344x higher conversions than other platformsSecond-largest online content library (beaten only by Wikipedia) Quora Ad Campaigns Choose a goal that aligns with the KPI of our campaigns: want more visitors to your site? Go with Website Traffic. Want more customers to purchase? Choose... --- - Published: 2024-12-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/linkedin-ad-specs-your-guide-for-2025/ - Categories: LinkedIn Ads - Tags: 8 min read Are you leveraging LinkedIn for your paid marketing strategy? You’re likely thinking about LinkedIn ad specs as you plan your campaign. Here is your guide on how to create LinkedIn Ads, including our expert tips. Firstly, there are LinkedIn Ad Objectives: Brand Awareness, Website Visits, Video Views, Engagement, Website Conversions, Lead Generation and Job Applicants. There are ten types of LinkedIn Ads:Carousel AdsConversation AdsEvent AdsDynamic AdsLead Gen FormsMessage AdsSingle Image AdsSingle Job AdsText AdsVideo Ads Here are the LinkedIn ad specs for each format: LinkedIn Carousel Ads Carousel Image Ads add an interactive layer to your campaign using two or more images called ‘cards. ’ Users can swipe through the cards with Call to Action buttons. The key is to use strong visuals to keep your audience swiping! LinkedIn Carousel Ad Specs Character lengths: Ad name: up to 255 characters Intro text: 255 characters (may truncate at 150 characters on some devices) Headline: 45 character limit with a CTA to landing pages and 30 characters with a CTA to Lead Gen Forms URLs: must have http:// or https:// and up to 2,000 characters Call to Action (CTA): 10 options from a dropdown menu Images: Cards: 2 – 10 cards File type and size: JPG, PNG, and 10MB max (Rich Media formats supported) Pixels: 1080 x 1080 px recommended (max dimensions are 4320 x 4320 px) Aspect Ratio: 1:1 Note: LinkedIn Carousel cards can link to different landing pages. However, when using a Lead Gen Form, every CTA links to that... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/apple-search-ad-specs-your-guide-for-2025/ - Categories: Apple Search Ads - Tags: 6 min read Apple Search Ads are likely on your paid search radar if you've got an app or you're planning to release one. A strong app launch and marketing strategy is essential to your app ad campaign and Apple Search Ads offer a platform dedicated to all things apps! With almost 2 million apps on the Apple App store and 70% of people using the search feature to find new apps, Apple Search Ads (ASA) are one of the best ways to get your app discovered and scale your ad spend to increase brand awareness and generate ongoing user acquisition. ASA puts your app in front of hundreds of millions of iOS users, above the organic search results, using keywords to optimize ad reach and exposing your ads to people actively on the lookout for a brand or service like yours. Increase your chance of organic traffic with ASA’s prime placement at the top of the search results. Combine this with a solid App Store Optimization (ASO) strategy and watch your tap-through rates (TTR) and conversions fly. ASA are a valuable investment for any app developer’s search-based marketing campaign and user acquisition strategy. Setting up Search Ads? Apple Search Ads come with two different options - Basic or Advanced. Save time and money with Basic: a fully-automated campaign where you set your goals, budget and target audience while only being charged for installs at a cost of your choice. Follow ad performance with your personal dashboard. The catch is that you won’t... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/pinterest-ad-specs-your-guide-for-2025/ - Categories: Pinterest Ads - Tags: 8 min read A haven for inspiration and the leading platform for generating organic traffic, here are the Pinterest Ad Specs you need to get started. Pinterest is used by businesses and individuals alike to discover new products & ideas, grow a blog/email list, drive traffic, and ultimately - conversions! That's right, Pinterest shoppers spend 2x more per month than users on other platforms - an impressive statistic for any digital marketer. Let's look at Pinterest in numbers:537 million monthly users25% of social media marketers use PinterestMore than 75% of Pinterest users are female66% of users are between 18 - 49 years old40% of users are in the US35% of adult females in the US use PinterestBrazil is Pinterest's second-biggest market85% of users have made purchases from brands on PinterestAdvertising reach has risen to 339 million in Q3 2024 Pinterest Ad Campaign Objectives Pinterest ad campaigns come in 5 types that cater to your classic top 3 campaign objectives: Awareness Consideration Conversion Video views Catalog Sales Pinterest Ad Specs for 2025 There are five main categories of Pinterest Ads: Promoted Pin Ads Collection Ads Carousel Ads Shopping Ads Video Pin Ads Idea Pin Ads Try On Product Pins Quiz Ads Promotion Pin Ad Specs Promoted Pin Ads use a single image or video and appear at the top of the Pinterest home feed. These are awesome because they appear as organic Pins save for the 'Promoted by' label at the bottom. Tapping on a Promoted Pin image or video will take the user... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/x-formerly-twitter-ad-specs-your-guide-for-2025/ - Categories: X Ads - Tags: 11 min read Need a reason to include X (formerly known as Twitter) Ads in your paid strategy? Read on for all the X ad specs you need to get started creating campaigns. People love X for its simplicity and short character limits. Over 350 million users flock to X daily for news, trending topics, and real-time interactions. That’s over 350 million potential eyeballs on your promoted tweets. Let us look at X in numbers:545 million monetizable monthly active users55% of users are between 18-34 years old8% growth in ad-interactions during 2024, but a 38% decrease in overall engagement. X (formerly known as Twitter) Ad Campaigns X campaign objectives cater to 3 goals and reflect each stage of the marketing funnel. X Awareness CampaignsMaximizing reach is at the heart of a brand awareness campaign. Think of this as your top of funnel to get new people familiar with your brand. You pay for impressions (CPM). X Consideration CampaignsPeople know your brand. Focus on them taking a specific action. Consideration campaigns center around building relationships between your brand and users. You pay for interactions (CPV, CPE, CPC). X Conversion CampaignsGet your deep links ready. This is where you focus on in-app conversions from existing users. 80% of users access X via mobile. Conversion campaigns keep your app in the spotlight. You pay for the cost per app click. X Ad Specs for 2025 There are five main categories of X Ads:Text AdsImage AdsVideo AdsCarousel AdsMoment Ads X Text Ad Specs Text ads are regular... --- - Published: 2024-12-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/youtube-ad-specs-your-guide-for-2025/ - Categories: YouTube - Tags: 5 min read In this article, we walk you through all the YouTube Ad Specs you need to launch your next campaign. Reach your audience through interactive ads on YouTube with Google Video campaigns. YouTube has over 2. 5 billion monthly users, which means 51% of all internet users access this platform every month. By optimizing this platforms advertising potential, you won’t miss out on reaching your target audience! Select the Video Campaign option in Google Ads to create one of the following goals:SalesWebsite TrafficLeadsProduct and Brand ConsiderationBrand AwarenessReach Choose a goal that aligns with the KPI of our campaigns: want more visitors to your site? Go with Website Traffic. Want more customers to purchase? Choose Sales. Once you’ve chosen your goal, select a format from the following: Skippable in-stream ads Non-skippable in-stream ads In-feed video ads Bumper ads Outstream ads Masthead ads YouTube Ad Specs Skippable In-Stream Ads Skippable in-stream ads play before, during or after other videos. After five seconds, the viewer has the option to skip the ad. With CVP bidding, you pay when a viewer watches 30 seconds of your video, or the entire duration if it’s shorter than 30 seconds. With target CPM, CPA and maximise conversions bidding, you pay based on impressions. Select the campaign goal sales, leads, website traffic, or awareness and consideration to use this ad format. File type: WMV, MOV, FLV MPEG-1, MP4, 3GPP, MPEGPS, WebM, ProRes, DNxHR, CineForm & HEVC (h265)Resolution: 720p to 1080pDimensions: Minimum for HDHorizontal: 1280 x 720Vertical: 720 x 1280Square:... --- - Published: 2024-12-17 - Modified: 2024-12-27 - URL: https://www.veuno.com/google-ad-specs-your-guide-for-2025/ - Categories: Google Ads - Tags: 12 min read Considering implementing Google Ads into your paid marketing strategy? Here’s your guide to all Google Ad specs, along with our expert campaign tips: The Different Types of Google Ad Campaigns There are 7 types of Google Ad Campaigns:SearchPerformance MaxDisplayAppVideoShoppingDiscoveryAs of September 2022, all Smart campaigns have been automatically upgraded to Performance Max. These campaigns help you reach more shoppers across all Google Ads channels. As of July 2022 you can no longer create a Local Ads campaign, and all current Local Campaigns will be automatically upgraded to Performance Max Campaigns. As of June 30, 2022, you can no longer create or edit expanded text ads. They will continue to display on the Google Ad network. You will still be able to pause, resume or remove them if needed. When creating your first Google Ad campaign, switch to expert mode for full control. Google requests you set a campaign goal, but we recommend you create one without a goal's guidance. After selecting this option, you’ll be able to choose your campaign type and the ad format you’d like to use. The format you choose depends on your strategy. How much your brand will need to invest time-wise and budget-wise will vary with each. Ad formats available are Text, Image, App Promotion, Video, Shopping, and Call-only ads. We break down the specs of the most popular Ad formats within each of the 7 different Google campaign types. Here are the Google Ad specs for each campaign type: Search Campaigns Google Search Campaigns... --- - Published: 2024-11-15 - Modified: 2024-12-28 - URL: https://www.veuno.com/the-cost-of-linkedin-ads-and-why-its-on-the-rise/ - Categories: LinkedIn Ads - Tags: 2 min read 5 Reasons for rapidly rising LinkedIn Ad costs, and what you can do about it. LinkedIn Ads are notorious for being expensive. With a minimum budget of $10 per day, it often takes at least $3000 monthly to yield high conversion rates. LinkedIn can feel like the VIP lounge of social media ads, so why is it becoming more expensive over time? And how can you make sure you’re not overspending? Let us break it down. Why LinkedIn Ads are Getting Pricier Linkedin Ads: Frequency Caps Back in 2018, LinkedIn used to have a frequency cap on sponsored content, so users would only see your ads once every 48 hours. In 2020, they increased this to five times, with four or five creatives per campaign. The frequency was changed to seven in 48 hours, with a recommended six to seven creatives per campaign. This is a significant reason why costs are soaring - you need more creatives per campaign, and those with large budgets are buying the limited number of impressions, putting pressure on everyone else to compete - resulting in a bidding war. What you can do: Focus on quality over quantity. You don’t always need seven versions of the same ad unless you have the budget to keep up with the top dogs. Linkedin Ads: Default Bidding LinkedIns default bidding system, Maximum Delivery, guarantees LinkedIn will do whatever it takes to get your ad seen. However, they also get to decide how much of your budget gets spent in the process. The least expensive option, Manual CPC Bidding, is sneakily hidden. Buried in... --- - Published: 2024-10-29 - Modified: 2024-12-28 - URL: https://www.veuno.com/whats-next-for-social-ppc/ - Categories: Facebook Ads, Instagram Ads, LinkedIn Ads, Marketing Strategy, Meta Ads, Pinterest Ads, PPC, Snapchat Ads, Spotify Ads, TikTok Ads, YouTube - Tags: 3 min read Social Pay-per-click (PPC) advertising has become vital for businesses looking to drive targeted traffic and enhance their online visibility. As we head into 2025, Social PPC is on the verge of a significant transformation, with new trends and technologies set to reshape its future. Let’s break down the Social PPC trends coming in 2025, and how you can optimize them to achieve long-term success. 2025 Social PPC trends artificial intelligence AI has continuously reshaped the digital marketing landscape, becoming increasingly crucial for social PPC management. Currently, AI tools predict user behavior, optimize bids, and enhance ad placements with minimal input needed from marketers. In 2025 we can expect AI to advance even further, making social PPC more personalized and automated. AI chatbots also transform social PPC campaigns, engaging users in real-time to offer personalized recommendations. What this means for you: Real-time adjustments based on user behavior, predictive analysis, bidding strategies, and AI-driven ad creation will all become more precise, allowing for hyper-relevant and engaging campaigns that boost conversion rates. It also means more efficient targeting and higher engagement with less hands-on management, improving both performance and ROI. Refine your bidding strategy using AI and machine learning to adjust your bids automatically. This will maximize ad visibility and performance, getting you the best bang for your buck. Make the most of these new AI technologies, and let it do the heavy lifting so you can focus on creative planning! privacy and ethics driven changes As privacy and data security concerns grow,... --- - Published: 2024-10-11 - Modified: 2024-12-28 - URL: https://www.veuno.com/the-evolution-of-shopping-ads-for-ppc-and-what-to-expect-in-2025/ - Categories: AI, Amazon Ads, Facebook Ads, Google Ads, Instagram Ads, Meta Ads, PPC, TikTok Ads, Tips - Tags: 10 min read Shopping ads are becoming dominant in pay-per-click (PPC) campaigns, driving high engagement and conversion rates for those who use them effectively. The rise of new technologies and evolving consumer preferences are rapidly changing the eCommerce landscape, particularly the popularity of shopping ads. As businesses seek more effective ways to attract and retain customers, these ads take center stage, going beyond traditional search engine platforms. We’re seeing them spread across Instagram, TikTok, and even Pinterest, allowing users to discover and purchase products directly from the app. As consumer behaviors shift towards more instantaneous and personalized shopping experiences, businesses must stay ahead by leveraging these new ad formats and technologies. This article explores how shopping ads shape PPC strategies and what innovations to expect by 2025. the current state of shopping ads Shopping ads have become an increasingly essential part of PPC strategies, contributing to a significant portion of ad spend due to their high ROI, engagement rates, and effectiveness in driving conversions. They offer a highly visual and targeted way for users to discover products, contributing to their widespread use. Shopping ads now account for a significant portion of PPC spending, surpassing traditional text-based ads! Their ability to showcase detailed product images, descriptions, and prices directly within search results leads to a more seamless shopping experience that’s more likely to drive conversions. As a result, shopping ads dominate ad strategies on platforms like Google and Bing, with businesses seeing solid returns from these campaigns. Shopping ads are no longer confined to... --- - Published: 2024-09-17 - Modified: 2024-12-28 - URL: https://www.veuno.com/google-chrome-backtracks-on-cookie-block/ - Categories: Data and Analytics, SEO - Tags: 1 min read In July 2024, Google Chrome reversed its decision to block third-party cookies. This caught many off guard, as Google had been gearing up to eliminate these cookies for over four years! The change was motivated by the concerns of regulators and stakeholders, who rely on these cookies for ad personalization and data collection. As Google’s primary source of revenue is advertisers, the elimination of third-party cookies would reduce their (and, in turn, Google’s) revenue. Why Has the decision to block third-party cookies in google chrome been reversed? The initial plan to phase out these cookies was driven by the need to comply with GDPR and regulatory requirements. However, they now need to protect user privacy while using cookies to provide information to their advertisers. To navigate this, they are trying a new approach, allowing users to make informed choices about their data privacy by setting preferences that apply to all websites. How did marketers react? Unsurprisingly, this decision had mixed reactions. Many weren’t convinced that Google would ever go through with the ban, including 61% of marketers according to Forrester’s Marketing Survey, so the reversal wasn’t entirely unexpected within the industry. As we know, third-party cookies are vital for effective ad targeting, but privacy advocates argue that Google prioritizes its ad-driven business model over its users' privacy. Cookies were built to improve functionality but are being used to track user behavior across the web. The harm these cookies do to consumers has not gone undocumented, resulting in Safari and Firefox... --- - Published: 2024-09-05 - Modified: 2024-12-28 - URL: https://www.veuno.com/generative-ai-in-google-search/ - Categories: Emerging Trends, SEO - Tags: 3 min read The digital landscape is shifting again with the integration of Google’s AI Overviews in Google Search. If you’ve been watching the latest developments, you might wonder what this means for your online presence and marketing strategy. Let's dive into AI Overviews and learn how you can adapt your website, content, and ads for this new era of search! What are google ai search results? Unlike traditional search results that rank pages based on keywords and backlinks, Google’s AI Search is designed to generate more intuitive and conversational responses. Instead of scrolling through endless links to find the best chocolate cake recipe, AI Overviews summarizes the most relevant information from across the web and displays it at the top of your screen. This new search paradigm is part of Google's Search Generative Experience (SGE), which aims to make search more intuitive and conversational. It can even answer complex multi-step questions in one go, rather than having to search for answers separately. what is google i/o? Google I/O is the tech giant’s annual developer conference where they share all the new tech they’re working on - it’s like the Oscars of the tech world. This year, Google I/O was particularly notable for offering a glimpse into how generative AI will shape the future of search. How did the rollout of AI Overviews in the U. S. go? When AI Overviews first hit the scene in the US, reactions were mixed. Early feedback has suggested that while the integration has been widely well-received,... --- - Published: 2024-08-14 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-improve-your-email-deliverability-through-correct-setup/ - Categories: Email Marketing, How To - Tags: 4 min read Tired of your emails going to spam? Follow our top seven tips to improve email deliverability. Email Deliverability is the ability of your emails to reach your recipient’s without being blocked, intercepted, or flagged as spam. Deliverability is the most important aspect when sending emails, as without it, your emails can’t be opened! It is vital for maintaining a positive brand reputation, communicating successfully with your audience and improving ROI. The main components that impact your email deliverability are sender reputation, recipient database, email content, and tools setup. Read on the top 7 tips for improving your email deliverability! check your deliverability Checking your current deliverability is a great place to start, and gives you an idea of where you can improve. Depending on your deliverability score, you may decide to create a new domain, implement some new authenticators, purge your sender list, or warm-up your domain again. Here’s a great tool for checking your deliverability: https://www. palisade. email/tools/email-deliverability-score domain name Some domains are more likely to be flagged as spam than others. In order to prevent this, avoid using hyphens, numbers and words related to money, health, drugs, gambling and gaming. It’s beneficial to add a word before or after your brand, such as agency or consulting. If you can't get a ‘. com’ domain, pick your country’s official one (“. co. uk”, “. de”), or the simple “. co”. This helps to create a unique brand identity, and improves your brand recognition down the line. For each individual... --- - Published: 2024-08-07 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-nps-net-promoter-score/ - Categories: How To, Tools - Tags: 1 min read NPS Calculator Want to know how to calculate your NPS? NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. It involves three steps - collecting responses, categorizing these responses, and calculating your NPS score. x 100 = NPS What is NPS? Net Promoter Score (NPS) is used to gauge customer loyalty and satisfaction by asking your audience how likely they are to recommend your product/service to a friend or colleague on a scale of 0-10. Based on these responses, they can be categorized into three groups - Promoters (9-10), Passives (7-8) and Detractors (0-6). The NPS is a standardized satisfaction rate used by businesses to determine customer satisfaction. Measuring your NPS is vital to gain actionable feedback from your customers, and highlighting areas for improvement. The higher your NPS, the higher your customer satisfaction! How to calculate NPS Your NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. It involves three steps - collecting responses, categorizing these responses, and calculating your NPS score. The formula for calculating NPS is: x 100 For example, if you survey 100 customers and receive 60 Promoters and 20 Detractors, your NPS would be: (60 - 20) 100 x 100 = 40% This indicates that your company has a more positive NPS. Don’t forget to find what percentage of your respondents are promoters and detractors, as you must use the percentage, not the raw value! To do this, simply divide the number of people in... --- - Published: 2024-07-30 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-churn-rate/ - Categories: How To, Tools - Tags: 1 min read Churn Rate Calculator Want to know how to calculate Churn Rate? Churn Rate is a good indicator of how successful or useful your products and services are (customers lost / initial customers) x 100 = Churn rate What is Churn rate? Churn Rate, also known as attrition rate, is the percentage of customers who stop purchasing your product or stop using your service within a specific time period. It is a good indicator of how successful or useful your products and services are. If your churn rate is low, it means you’re keeping a high percentage of your clients - so the lower your churn rate, the better! A high churn rate indicates that you’re losing clients quickly, which is most likely due to the quality of your products or services, giving you an insight into what you need to improve. The involuntary churn rate is the percentage of customers that cancel their services or product purchases due to factors out of their control, such as relocation. The voluntary churn rate is the percentage of customers who end their contracts or stop purchasing your products because they are unhappy with their quality. This churn rate is preventable by your company through improving your products and services. Revenue churn rate is the measure of how quickly you lose profit due to these customers canceling their services. The gross revenue churn rate measures how much money you lost as a result of the cancelation. The net revenue churn rate measures the total... --- - Published: 2024-07-22 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-become-website-gdpr-compliant-easily-and-for-free/ - Categories: How To, Tips, Tools - Tags: 2 min read What is GDPR? GDPR stands for General Data Protection Regulation, which ensures that people in the EU/EEA have control over their personal information, both online and offline. It applies to all businesses in the EU/EEA, as well as businesses outside of the EU/EEA that process personal information from people in the EU/EEA. Personal data is defined as any data that identifies an individual directly or indirectly, such as a name, IP address or cookie identifier. Website GDPR compliance In order to comply with GDPR, you need to follow several requirements to legally process personal information. Your website needs a privacy policy, cookie policy, consent banner, data processing agreements (DPAs), and data subject access request (DSAR) forms. They require that your data collection process is transparent, that you state the legal basis and purposes of processing personal information, and use the appropriate technical and organizational measures to store this data. consent manager We recommend using Consent Manager to easily ensure your website is GDPR compliant. Their platform’s main focus is ensuring GDPR compliance - they automatically collect user consent, and evaluate your website by integrating A/B testing and design optimizers. In order to obtain user consent on your website, you should be using a consent management provider. Consent Manager has an integrated cookie crawler that automatically blocks cookies and ensures legal certainty for you and your website users. Their plans start from $0 a month, so you can become GDPR compliant for free! how to become website gdpr compliant Conduct a... --- - Published: 2024-07-20 - Modified: 2024-12-28 - URL: https://www.veuno.com/ad-platform-cost-rises-and-predictions/ - Categories: PPC - Tags: 3 min read In the continuously changing digital marketing landscape, staying ahead of trends and predictions is vital to effectively allocate your marketing budget. Recent years have seen a steady increase in ad platform costs across the board, and these costs are predicted to keep rising. This is mostly down to the steady increase in demand for digital advertising space, where budgets are increasing to stay competitive. Digital ad spend is expected to grow by 50% in the next three years, reaching over $300 billion by the end of 2025 alone! Keep reading for a breakdown of ad platform cost rises and predictions, focusing on CPCs and CPMs, and predictions from now until 2030! CPC and CPM CPC - Cost Per Click - how much you pay each time someone clicks on your ad. Also known as Pay-Per-Click (PPC), this method allows you to control how much you pay, and drives website traffic. However, it is often more expensive than CPM, with prices varying across platforms. CPM - Cost Per Mille - the average cost you pay for 1000 impressions. CPMs rely on impressions, which are the number of views your ad generates. This is the most common method for pricing digital ads, and is great for brand recognition and product awareness! Ad Platform Cost Rises And Predictions current ad platform costs GoogleGoogle uses the PPC model for most ads, as well as the CPM model for video and display ads, and CPV for video ads. The cost of these vary based on... --- - Published: 2024-07-13 - Modified: 2024-12-28 - URL: https://www.veuno.com/gdpr-compliance-why-it-matters-and-who-it-impacts/ - Categories: Data and Analytics, Research - Tags: 3 min read What is GDPR? GDPR stands for General Data Protection Regulation, which gives people in the EU/EEA control over their personal data, both online and offline. Their goal is to modernize and strengthen data privacy and processing across Europe. GDPR was introduced in 2018, and applies to all businesses in the EU/EEA, as well as businesses outside of the EU/EEA that process personal information from people in the EU/EEA. Under the GDPR, individuals have eight basic rights. The right to accessThe right to be forgottenThe right to data portabilityThe right to be informedThe right to have information correctedThe right to restrict processing The right to object The right to be notified who does GDPR impact? GDPR impacts everyone who collects, stores and uses personal data about anyone in the EU/EEA, whether the processing takes place in the EEA or not - it influences organizations all around the world. The marketing industry is one of the most affected by GDPR, as it uses almost all of the user information on the internet in order to understand customer behavior. The GDPR guidelines mean that marketers now have to request permission before collecting any personal information, and must adopt specific measures for protecting and securing this data. Why is GDPR compliance important? GDPR protects individuals privacy rights by giving them complete control over their data and the ability to erase it when required. These guidelines enhance transparency and accountability for all organizations, as well as preventing fraud and cybercrimes. It enables companies to prevent... --- - Published: 2024-06-07 - Modified: 2024-12-28 - URL: https://www.veuno.com/favorite-ai-tools-for-marketers/ - Categories: AI, Tools - Tags: 5 min read What is AI? Artificial Intelligence (AI) can be used to automate, optimize and enhance your marketing process. At the start of 2024, 83% of executives considered AI a priority for their business, and with the global AI market being valued at over 142 billion USD, it's easy to see why! Implementing AI is no longer an option - It has been shown to increase productivity by 14%, and work speed by 35%! AI can improve your customer experience, enhance audience targeting and personalisation, automate your routine tasks, and boost efficiency. AI tools include chatbots, predictive analysis platforms, social media management, content generation systems, recommendation engines and personalization platforms, just to name a few! Research has shown that 95% of your customer interactions could be AI-powered by 2025. There are so many AI tools out there, it can be difficult to know where to start! It’s important to know what you want to achieve by using AI, and what these tools can do for your company. Read on for the 20 best marketing tools to include in your strategy! Top 20 best AI tools for marketers ChatGPTAugie StudioGrammarlySurfer SEOHootsuitePodcastleCopy. aiSprout SocialSeventh SenseFullStoryZapierCanvaOtter AIChatfuelAlgoliaAdCreative. aiManyChatTrellisEvolv. aiLexica ArtChatGPTBest for: data analysis Functions: AI tool with plugins that allow you to automate your workflows, visualize data, and conduct internet searches. Streamlines data analysis and allows you to run, test and debug Python code, as well as analyze data using their Python code interpreter. Can be used for audience segmentation to separate your audience based... --- - Published: 2024-05-29 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-warm-up-an-email-domain/ - Categories: Email Marketing, How To - Tags: 2 min read What is a domain warm-up? A domain or IP warm-up is where you slowly send emails from a new domain name or IP address, gradually increasing volume over time in order to establish a positive reputation. Whether you’re just starting with email marketing, switching to another email service provider, rebranding or merging, warming-up your email is crucial. Without properly warming-up, your emails can end up in junk folders marked as spam. Internet Service Providers like Gmail determine whether emails should be delivered to the inbox or spam folder based on factors like positive email engagement. By establishing a reputation and building trust with your recipients, the more likely it is that ISPs will send your emails to the inbox. As your reputation builds up, you can increase your send volume. When do you need to warm-up a domain? If you meet any of the following criteria, you should definitely be warming-up! New IP address and new domainNew IP address and same domain Same IP address and new domain New subdomain What should you avoid? Here’s a list of the main things you should avoid when warming-up your domain: High frequency of email sending Low quality address list Multiple email accounts on the same domainUsing spammy words e. g. FREE, Urgent, Apply NowPoor email formatting High unsubscribe rate High bounce rate the best way to warm-up a domain Warm-ups are an excellent way to make great first impressions. Identify your best-performing emails from the last 6 months and send those first,... --- - Published: 2024-05-15 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-customer-lifetime-value/ - Categories: How To, Tools - Tags: 1 min read CLV Calculator Want to know how to calculate CLV? CLV is a good indicator of how valuable an account is to your company, and is vital in understanding the revenue potential from individual customers. (average revenue per customer / average customer lifespan) = CLV What is CLV? Customer Lifetime Value (CLV) is used to determine how much revenue can be expected from a client, or can measure the total revenue generated from a customer throughout their time with your company. This can be used to see how valuable an account is to your company, and to understand the revenue potential from individual customers. The longer your customers continue to purchase from your company, the higher their CLV becomes. Selling to your existing customers is much easier than acquiring new customers, so your CLV scores are crucial for evaluating your company’s trajectory for long-term success! There are two types of CLV models: Predictive CLV and Historical CLV. The predictive CLV model does exactly what its name suggests - it predicts the buying behavior of your clients. This can be beneficial for you to identify your most valuable customers and how you can improve customer retention. The historical CLV model uses past data to predict your customer’s value during a specific period of time. How to Calculate CLV To calculate CLV, you can use the following formula: Average Revenue per Customer x Average Customer Lifespan This formula is the same for both predictive and historical CLV, simply use your estimated figures or... --- - Published: 2024-05-06 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-cpc-cost-per-click/ - Categories: How To, Tools - Tags: 1 min read CPC Calculator Cost Per Click (CPC) allows you to gauge the effectiveness and profitability of your advertising campaign. (Cost / Clicks) = CPC What is CPC? Cost Per Click (CPC) is the amount you pay for each click in your PPC ad campaign - This is where you only pay when a visitor clicks on your ad. CPC is calculated by dividing the total cost of your ad by the number of clicks you received on it. CPC is an alternative to CPM (cost per mille) where you’re charged per 1000 ad impressions, regardless of how many clicks you receive. By monitoring your CPC, you can manage your marketing budget and measure the effectiveness of your campaign. If your CPC is too high, you might be losing money in advertising. How to Calculate CPC Calculating CPC involves determining your total ad spend in comparison to the number of clicks the ad generated. You can calculate CPC using this formula: (Cost / Number of Clicks) For example, if your campaign cost $500 and generated 100 clicks, using this formula, your CPC would be:500/100 = 5This means you pay $5 for each click on your ad! To do this calculation on Excel or Google Sheets, simply follow these steps. Enter your total ad spend in the first cell Enter the total number of clicks on this ad in a second cell In a third cell, enter (A1/A2) The Ultimate ChatGPT Prompt Directory VIEW THE DIRECTORY Over 800 pages of tailored ChatGPT prompts... --- - Published: 2024-04-28 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-roas-return-on-ad-spend/ - Categories: How To, Tools - Tags: 1 min read ROAS Calculator Return on Ad Spend (ROAS) allows you to gauge the effectiveness and profitability of your advertising campaign. (Revenue / Cost) = ROAS What is ROAS? Return on Ad Spend (ROAS) allows you to gauge the effectiveness and profitability of your advertising campaign. It measures how much is spent on ads, compared to how much revenue is generated from them. This helps you to determine if you have made a profit (if you have a positive ROAS) or not. A high ROAS indicates that your ad is generating significant revenue relative to how much you spent on it - basically, how much you earn for every dollar you spend, so the higher your ROAS the better! Unlike ROI (Return on Investment), which considers all costs associated with your campaign, ROAS focuses on specific ad costs and how much revenue it generated. A ROAS of 1. 0 (or 100%) indicates that your ad made a profit, whereas a ROAS below 1. 0 indicates a loss. You can calculate ROAS for single ads, monthly campaigns, or even your entire years' campaign! The difference between ROAS and ROI (return on investment) is that ROI looks at large advertising efforts, such as hiring agencies and paying employees, whereas ROAS looks at the revenue from a specific ad campaign. ROAS can be reported as a number or a percentage. How to Calculate ROAS ROAS can be calculated using the following formula: (Revenue / Cost) For example, if your campaign generated $10,000 in revenue, and... --- - Published: 2024-04-08 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-ctr/ - Categories: How To, Tools - Tags: 1 min read CTR Calculator Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions), multiplied by 100. (Clicks ÷ Impressions) * 100 = CTR What is CTR? Click-Through Rate (CTR) is used to measure your ad performance in terms of the number of clicks and views it receives. It shows how often your audience clicks on your ads, calculated as the number of clicks received divided by the number of impressions. CTR is a commonly used marketing performance metric for PPC, SEO, and email. It is mostly measured as a percentage rate, and indicates the relevance of your ads. For example, if your ad had 100 clicks, and was shown 10,000 times (10,000 impressions), then your CTR would be 1%. High CTRs confirm that your messaging and design encourage your audience to click, and can indicate that your campaign is relevant to your targeted audience! The average CTR for search ads is 3. 17%, and for display ads is 0. 46%. The Ultimate ChatGPT Prompt Directory VIEW THE DIRECTORY Over 800 pages of tailored ChatGPT prompts for marketing, lead gen, SEO, HR, and tons more business scenarios that currently suck time out of your day. The Ultimate ChatGPT Prompt Directory enables you to adopt a smarter, faster, and more effective (AI-assisted) way to complete tasks. The best part, it's totally FREE! --- - Published: 2024-02-23 - Modified: 2024-12-29 - URL: https://www.veuno.com/how-to-calculate-cpa-cost-per-acquisition/ - Categories: How To, Tools - Tags: 1 min read CPA Calculator Want to know how to calculate CPA? CPA is a good indicator of your ad campaign's effectiveness at generating economic conversions. (cost / conversions) = CPA What is CPA? Cost per Acquisition (CPA) refers to how much it costs you in order to obtain each of your customers during a certain period of time. CPA is the cost of acquiring a non-paying user, for example, cost per lead, cost per signup, cost per registration or cost per activation. On the other hand, CAC (Customer Acquisition Cost) specifically measures the cost of acquiring a paying user. CPA is calculated by dividing your marketing costs by the number of new customers you acquire. CPA is a good indicator of your ad campaign's effectiveness at generating conversions. You should aim to continuously reduce your CPA, ensuring your campaigns are as cost-effective as they can be. You probably pay for every impression your ads get, but only some of those lead to conversions. By calculating your CPA, you can find out how many customers you get for the amount you pay, and how much each of those customers costs you! How to Calculate CPA There are a few simple steps to calculating your CPA:Calculate your CPM - how much you pay per 1000 impressions on your ad campaign. Not sure how to do this? Check out our article on how to calculate CPM! Next, calculate your CTR (click-through rate)Then calculate your conversion rate - how many of these clicks lead to conversions.... --- - Published: 2024-02-20 - Modified: 2024-12-28 - URL: https://www.veuno.com/elimination-of-third-party-cookies-what-this-means-for-marketers/ - Categories: Data and Analytics - Tags: 2 min read What are cookies? Cookies are small pieces of data that store information on websites and serve many purposes including keeping you logged in, personalizing individuals' website experience, remembering your demographic and geographic information, and storing your browsing history. First-party cookies are stored by the website itself, whereas third-party cookies are stored by separate services that follow users across multiple websites and devices. At the start of 2024, Google began to phase out third-party cookies as part of their Privacy Sandbox project. The elimination of third-party cookies In January, Google’s Tracking Protection was rolled out to 1% of Chrome users globally (about 30 million people! ) as an initial test. This Tracking Protection restricts third-party cookies by default, requiring users to consent to enabling them for each website. In their place, Chrome will implement a privacy-friendly approach to track your online behavior, only sending out anonymized and categorized information to Google, instead of the previous hyper-specific personal data. Topics API is the Privacy Sandbox solution for ad targeting, where only the topics users are interested in are shared, not the specific websites that were visited. They aim to allow marketers to run and analyze relevant ads in a privacy-friendly way, reducing cross-site tracking and collection of unnecessary personal data. If this sounds familiar, it’s because Apple has been doing the same thing since 2017. Their Intelligent Tracking Prevention blocks third-party cookies from Safari browsers, so with Google joining in, third-party cookies may eliminate third-party cookies completely. This initiative primarily benefits consumers,... --- - Published: 2024-01-21 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-write-chatgpt-prompts/ - Categories: AI, How To - Tags: 2 min read Creating effective prompts for ChatGPT is an essential skill for anyone looking to leverage this powerful AI tool. Whether you're a marketer, a writer, or just an AI enthusiast, understanding how to communicate your needs to ChatGPT can significantly enhance the quality of the interaction. Here are a few tips to help you get started:Define Your Objective Clearly: Start by having a clear goal for what you want to achieve from ChatGPT. Whether generating creative content, seeking information, or solving a problem, your objective will dictate how you frame your request. Be Specific and Detailed: Vagueness can lead to ambiguous responses. Provide specific details to guide ChatGPT towards the kind of response you're looking for. For instance, if you're using a ChatGPT prompt generator, ensure you input detailed parameters to get tailored responses. Provide Context When Necessary: If your prompt is about a complex or niche topic, giving background information can be very helpful. This context allows ChatGPT to understand your query better and respond in a more targeted way. Sequence and Structure Your Prompts: Breaking them down into simpler prompts can be effective for more complex requests. This step-by-step approach can guide the AI to provide more structured and comprehensive responses. Use Iterative Prompting: Don't be afraid to refine and rephrase your prompts based on the responses you get. This iterative process helps fine-tune the AI's understanding and improves its answers' accuracy. Understand the Capabilities of ChatGPT: Familiarize yourself with what ChatGPT can and cannot do. This knowledge will... --- - Published: 2024-01-04 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-cost-per-mille-cpm/ - Categories: How To, Tools - Tags: 1 min read CPM Calculator To calculate CPM, you simply take the total cost of your campaign/ad, and divide it by the total number of impressions for the same, then multiply this answer by 1000. (cost ÷ Impressions) * 1000 = cpm What is CPM? Cost Per Mille (CPM) is also called cost per thousand, and refers to the cost of a marketing campaign per 1000 impressions. CPM can allow you to see how much you need to pay per 1000 views on your ad. An impression is counted every time your ad is served, regardless of whether the user interacts with it. Understanding how to calculate CPM is vital to optimize your budget and maximize your campaigns’ impact. For example, if a website’s CPM charge is $7, that means you pay $7 for every 1000 views your ad gets, thus your CPM is $7. By calculating this, you can decide whether the amount you’re paying is cost-effective! How to Calculate CPM To calculate CPM, you simply take the total cost of your online advertising, and divide it by the total number of impressions, then multiply this answer by 1000. There is a simple formula to calculate your CPM:(Cost Impressions) x 1000As an example, your advertising campaign costs $600 for 100,000 impressions. 600 / 100,000 = 0. 0060. 006 x 1000 = $6 In Excel and Google Sheets, CPM is calculated as follows:Total cost of your campaign in cell A1Total number of impressions in cell A2In a third cell, enter the formula =(A1/A2)*1000... --- - Published: 2023-09-28 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-to-calculate-cvr-conversion-rate/ - Categories: How To, Tools - Tags: 1 min read CVR Calculator CVR is calculated by dividing the number of people who converted by the number of users who clicked on the ad, and is shown as a percentage. (Conversions ÷ Audience) = CVR What is CVR? Conversion Rate (CVR) is used to measure how well an ad converts users, and is normally used in performance campaigns. Conversions could mean different things to different advertisers, but in general, it is an action that your audience takes. For example, conversions could be app installs, email subscriptions, or product purchases. CVR allows you to measure how well your ad is performing and manage your audience’s needs, such as getting insight into their purchasing interests. A high CVR indicates that a high percentage of your audience is taking the desired action, but a low CVR indicates that improvements may be needed in your advertising strategy. How to calculate CVR? CVR is calculated by dividing the number of people who converted by the number of users who clicked on the ad, and is shown as a percentage. For example, if 1000 people saw your ad, and 10 of them signed up for your email newsletter, then your conversion rate would be 1%. There is a simple formula to calculate CVR: (Conversions total audience ) x 100 For example, if your website gets 5000 visitors this month, and 200 of these visitors purchased your product, your CVR would be calculated as: 200 / 5000 = 0. 04 0. 04 x 100 = 4% In Excel... --- - Published: 2022-04-20 - Modified: 2024-12-28 - URL: https://www.veuno.com/b2b-demand-generation-dark-social-ideas/ - Categories: B2B Strategy - Tags: 2 min read Here is your guide on how to start thinking about the ROI of Dark Social posts for B2B Demand Generation. Demand generation is one of the most important aspects of a successful B2B marketing strategy. Without a strong demand generation plan, you may struggle to attract new customers. To pay over the odds for acquisition with PPC campaigns is always an option. But you want to create awareness and demand without paying-to-play, right? The first thing you need to do is get out of the measurement mindset. As you know, demand generation creates awareness, interest, and demand for a product or service. It is an integral part of the sales and marketing process. The first step is creating awareness. Educate potential customers about what you offer, piquing their curiosity. The next step is to generate interest. You want to create content that inspires people to visit your owned content and want to learn more about your product or service. The final step is the demand itself. Demand is where your potential customers are ready to take action, such as filling out a lead gen form or starting a free trial. Usually, you'll see demand generation tactics employed via channels where you can measure the impact of your efforts. But what about Dark Social? The places where there's no tracking and no intent data. If you're not already, you should be posting consistently to your "dark social" channels. These include: Communities & Groups Join relevant Slack groups or Facebook groups. These... --- - Published: 2022-01-24 - Modified: 2024-12-28 - URL: https://www.veuno.com/how-consumers-really-feel-about-ads/ - Categories: Research - Tags: 1 min read The consumer's perception of your paid ads isn't always the same as you think. Brands should take note of this. Especially when trying to decipher how consumers really feel about ads. "You are not the main character in everybody's story" Halsey Brands should take note of this. Marketers spend much time crafting content and fantastic campaigns, only for them to launch and *crickets*. Why aren't your ads as successful as you expect? Because consumers don't care about your brand the same way you do. They're not as invested as you are. Your messaging speaks to selling points that aren't unique. Some of the best marketing campaigns make the consumer feel, or they make them laugh. It's vital for brands to understand their consumers' unique needs and wants intimately. How? Ask them! And ask is precisely what we did, then we created a 40+ eBook with all the consumer opinions shared with us. 'How Consumers Really Feel About Ads' is filled to the brim with data and honest opinions from consumers who are sick of ads online. How Consumers Really Feel About Ads We want to help you dissolve the fear that comes with crafting a paid content strategy. As well as diversify your paid strategy to create more profitable ad campaigns in 2022. Download the eBook to get honest consumer opinions and insights to help you sell with ease online. The Ultimate ChatGPT Prompt Directory VIEW THE DIRECTORY Over 800 pages of tailored ChatGPT prompts for marketing, lead gen, SEO,... --- - Published: 2022-01-23 - Modified: 2024-12-28 - URL: https://www.veuno.com/client-churn-3-ways-to-keep-your-customers/ - Categories: Culture - Tags: 2 min read Client churn is never a good thing. It downright sucks. More so when clients leave you in droves. It can be tough to determine why this is happening and even tougher to do something about it. 3 Ways to Prevent Client Churn Don't worry - we're here to help! This blog post gives you three tangible ways to keep clients engaged and prevent them from churning. Let's get started! Build Relationships One of the best ways to reduce customer churn is to build relationships with your clients. This means taking the time to understand their needs and what motivates them. How can this prevent churn? It involves being proactive in addressing any issues that may arise. By developing a solid relationship with your clients, you show that you care about their success. And when clients feel appreciated and valued, they are less likely to leave. In our experience, this goes beyond a project's day-to-day operations or the weekly updates. You don't have to become BFFs, but remember that the people you meet with each week are humans. Don't be robotic and cold with them. Talk about your weekend, your upcoming wedding, your kids, your TikTok that went semi-viral. People relate to people. Build a strong rapport, then those "can we have a quick chat? " conversations are less likely to be awkward. Strive to have the kind of relationship that makes uncomfortable discussions easy. Also, when you know your clients better, it's easier to recognize when something is off. The... --- - Published: 2021-10-07 - Modified: 2024-12-28 - URL: https://www.veuno.com/content-marketing-tools/ - Categories: Content Marketing - Tags: 2 min read Five free content marketing tools (yes, free) that are essential for any copywriter's toolbox. Use them to research relevant keywords for SEO goodness. After writing, ensure your copy is error-free, readable, and unique. Finish off with graphics created without the need for Photoshop.   Essential Content Marketing Tools for Copywriters Canva With their full suite of graphic design tools, content marketers can make high-quality, on-brand graphics and videos for their social, paid ads, and articles.   Answer The Public Provides insight into what Google sees each time someone hits enter on a new search on your chosen keyword. You'll get a ginormous list of questions. Quora Look inside the mind of your target audience. A social question-and-answer website for people to collaborate on almost every topic imaginable. Grammarly Copy and paste any body of text, or use one of the free browser extensions, to check for grammar, spelling, and punctuation errors. Hemingway Editor Copy and paste your content into Hemingway Editor to check it is readable, doesn't use too many adverbs, avoids passive voice, and is easy to read. How we use these free content marketing tools When we're creating content we use Google Ads Keyword Planner, Quora, and Answer the Public to create a list of SEO keyword targets. Then, we write! Once the article is complete, we copy+paste into Hemingway App. Here, we live edit to remove the passive voice, hard-to-read sentences, and errors. Our edited version is then put through Grammarly for one last check. A final... --- - Published: 2021-10-07 - Modified: 2021-10-07 - URL: https://www.veuno.com/work-from-home-productivity/ - Categories: Culture - Tags: 3 min read As a remote company who work from home, we advocate the many benefits (in our opinion) of the WFH life. We LOVE working from home and do not believe it has a detrimental effect on the quality of work. No doubt, working from home can be lonely. Thankfully, some tools bridge the gap between remote and in-person work.   Most of our team have worked from home full-time for years. The work/life impact affords us opportunities to do things we would find challenging in a traditional setup. By traditional, we mean Monday-Friday from 9am to 5pm in an office.   The world was forced to work from home in March 2020 (thanks Pandemic! ) and many found themselves in unfamiliar territory. Having to juggle full-time work with kids/housemates/pets among many other distractions. Working from home takes a fair amount of self-discipline and a period of change.   Now that the world is (mostly) out of lockdown, the debate rages on: should continue to work from home?   This (now deleted) viral post from a recruitment agency owner in the UK sparked outrage on LinkedIn. Many found it archaic and divisive.     It made national headlines across many publications, including Daily Mail, The Mirror, The Times, Metro, The Sun, and Human Resources Director.   People flooded the comment section to defend the right to work from home. Despite the OP’s insistence that it was “a joke”, his post highlighted a negative viewpoint about working from home. One that is very... --- - Published: 2021-09-22 - Modified: 2024-01-21 - URL: https://www.veuno.com/website-copy-inner-copy-circle-exercise/ - Categories: Tips - Tags: 2 min read Whenever I talk about what we do at Veuno it sounds great, but the moment we convert it into website copy it doesn't sound the same. It seems wanky buzzwords work their way into the copy. It somehow ends up the same as every other generic website I've read a million times over. You might be reading this, nodding along. If so, I recommend hiring a Copy Coach to help coax out the inner non-wanky content that lives inside of you. During my maternity leave, I set myself one work goal, which was to revamp the Veuno website copy. Our existing content had gone through several iterations already. Trusted colleagues and friends had reviewed it over several rounds of edits. Despite this, we still felt kind of "meh" about it. For some reason, it didn't read how we wanted it to and the worst part was, I didn’t know how to fix it. After a late-night session scrolling through Instagram (as we all do) I saw a post from Terry Schilling. He had a couple of open slots for his popular Copy Coaching Sessions. The end of my maternity leave was nigh and the overachiever in me couldn’t return to work knowing I hadn’t completed the one task I had set. We had a month to go and I knew I wanted to return to work ready to werk. I had become tired of fending off prospects or cringing if I found out they’d been on the site. It was... --- ---