PPC Campaign Manager (Part-time)

• Manage all aspects of paid campaigns from strategy development, implementation, optimization, reporting and analysis across Google Ads, Bing Ads, Paid Social (Facebook, Twitter, LinkedIn, TikTok, Pinterest), and other paid media platforms.
• Apply best practices and key principles for different networks and platforms.
• Utilize multivariate testing to determine the most successful ad copy variations.
• Optimize campaigns down to the keyword, ad, managed placement, bid, quality score, and ad position level.
• Troubleshoot and resolve performance issues using best practices and support resources to reduce risk click fraud, low-performance metrics, landing page CRO issues, and high acquisition costs.
• Develop and advise on marketing strategies and advertising opportunities that deliver results with a strong focus on conversion metrics to drive increased ROAS.
• Regular keyword planning and research with estimated monthly volumes, match type recommendations, SEO focus, and ad quality score impact.
• Ensure the marketing data stack is connected and built for proper attribution. Set up tracking and events to ensure we can report accurately across all campaigns and channels.
• Proactively manage relationships with clients to build rapport and guarantee a great experience through routine and scheduled interactions.
• Facilitate weekly performance discussions where you will present metrics that track against KPIs, and advise on how best to leverage current and emerging marketing solutions.
• Write compelling and high-converting ad copies, coupled with thumb-stopping creatives in both static image and video format (or have the ability to write a design brief that delivers this)

Key success measures for this role will be client satisfaction, client growth targets, and account retention.